A New Sourcebook for Anything Music: Billboard Is Coming to The Philippines
A dictum states: “Music is liquid architecture; Architecture is frozen music.” Architecture and music are parallel art forms, despite the difference in expressions, brought together by harmony, rhythm, and proportions. Like architecture, music is part of people’s everyday lives. It has also inspired several architectural projects in different cities in the world, including The House of Music in Budapest, Dancing House in Prague, and Daeyang Gallery and House in Seoul, among others.
Many architects listen to music for inspiration, concentration, and brainstorming. A new platform is coming to the Philippines that can keep architects and designers updated with the music scene and discover new genres that may inspire them when designing a project. Billboard, a global music media brand, and voice of authority among artists, fans, and the industry is set to launch Billboard Philippines with Modern Media Group Inc. (MMGI) of AGC Power Holdings Corp. (AGC PHC) in October 2023.
“AGC PHC has decided to bring Billboard to the Philippines to fill a gap in the local media industry,” said Archie Carrasco, CEO of AGC PHC. “Billboard’s expertise in music, coupled with our local knowledge and resources, will allow us to create unique content and showcase talent to help take Filipino music to the next level.”
To MMGI COO Anne Bernisca, it’s about time to shine a spotlight on our local artists and bring OPM to a wider, global audience. “Billboard’s DNA is very much aligned with the Filipino’s deeply rooted love for music,” she said.
Over the years, Billboard has been recognized as the trusted voice of authority in anything related to music. Billboard Philippines is expected to feature diverse music-related topics with a heavy emphasis on local talent. The brand will push the boundaries of traditional local media across a myriad of verticals.
To keep architects, designers, and everyone in the allied arts in the loop with the music scene, Billboard Philippines will publish magazines in addition to showcasing immersive events, concerts, podcasts, and unforgettable music collaborations that will complement the traditional print and digital magazine formats.
The Philippine edition of Billboard will give a platform to the country’s vast pool of musical talent as more Filipino artists are being recognized on the global stage. It will cover an eclectic array of musical genres including the soulful beats and rhythmic lyrics of urban OPM, acoustic-based arrangements of Pinoy folk-pop, catchy novelty songs, powerful hooks of Filipino rock, and many more with musicians from all over the archipelago being heard, valued, and celebrated.
Photos Grabbed from Billboard US Instagram
