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Crate and Barrel PH’s 10th Anniversary Continues with ‘Gather & Grateful’
In line with their 10-year anniversary festivities, Crate and Barrel PH staged another exclusive event entitled “Gather & Grateful” on November 11th at SM Aura Premier. This remarkable night brought together industry luminaries, cherished clients, and enthusiasts to experience the brand’s heartfelt thanks for their steadfast patronage.
An Evening of Gratitude and Celebration
Reflecting the spirit of gift-giving, Crate and Barrel PH presented an elevated Christmas-inspired setup in front of their store.
A massive gift box carrying the brand’s signature black and white shades welcomed the guests right away. Inside of it was a cozy and festive vignette highlighting some of the shop’s beloved pieces to provide the perfect background for photos. The exterior walls served as a gratitude wall where everyone could leave their appreciation and fond memories with Crate and Barrel.
They also adorned the stage and every corner of the space with lighted Christmas trees and more gift boxes of varied sizes. And to make this gathering even more gratifying, the retail brand also indulged their stakeholders with exquisite hors d’oeuvres, signature cocktails, and a live saxophone performance.
Hosted by Ferdi Salvador, the program started with Crate and Barrel PH Vice President and Business Unit Head Steven Ticzon’s speech. He recalled how the brand’s early years selling their products in actual crates and barrels in a former elevator factory on Chicago’s Wells Street evolved into an internationally recognized houseware store.
“Here in the Philippines, our journey began in 2014, where we first opened our store in SM Megamall. Today, we have three stores and a thriving e-commerce presence. Crate and Barrel Philippines is proud to mark its 10th year anniversary. It has consistently become one of the top choices for consumers for home essentials across the Metro, Cebu, Pampanga, and beyond,” Ticzon continued.
The Pieces That Shaped Crate and Barrel PH
As they commemorate this historic milestone, Crate and Barrel PH revealed their five best-selling customer-picked items since the brand’s inception in the country.
Fields Cane Back White Accent Chair
Part of the Leanne Ford collection introduced in 2021 is this new spin on the conventional barrel seating furniture with classic bentwood and retro caning. According to Division Manager of Business Development Karina Santiago, this time-tested favorite is one of the pioneering pieces that laid the foundation for more design collaborations.
Maxine Bar Cabinet
This innovative creation has been a customer favorite since 2016. Characterized by its walnut parquet panels and brass hardware, it folds out into four shelves equipped with racks and drawers to hold beverages and bar tools. With such a chic, space-saving design, it makes the perfect home piece for entertaining.
Petrie Leather Mid-Century Sofa
This Crate and Barrel PH staple has soft and authentic laval carbon and hand-tufted cushions, ideal for both home and office use. Santiago additionally hinted that it will soon be available in other collections.
Nero Round Accent Table
A Crate and Barrel classic since 2018, it started out as a side table with a trumpet base and marble top. Now, it’s available as a coffee or dining table as well.
Mercer White Porcelain Dinnerware
Beyond furniture, they also named the distinct dinnerware that helped establish their stature in Philippine home goods. Among them is this dinnerware set, which Assistant Vice President of Merchandising Emsie Serra described as “the cornerstone of the brand since day one.” Selling through 90 percent annually, it continues to be Crate and Barrel PH’s strongest collection.
Marin Grey Dinnerware
Aligned with the store’s respect for artisanal work, this dove gray-glazed stoneware has an antique appearance further enhanced by its irregular-shaped rims.
French Kitchen Marble Serveware
Offering a wide range of coasters, trays, holders, canisters, and stands, they’re perfect for any occasion. Moreover, Serra teased its upcoming fresh version with a stylish new finish.
Nattie Wine Glasses
Lastly is this all-time classic with their tulip-shaped bowls. Thanks to their sophisticated look and incredible value, they have since solidified their place as another brand essential.
Serra explained how these special pieces serve as the backbone of Crate and Barrel PH’s business journey.
“Crate and Barrel is known for almost 70 percent of their core business, meaning these are the items that are repeated over a period of time because it remains to be like the strongest evergreens. Never has it been slowed down in terms of sales. So it’s actually the number one factor as to why items are being reported.”
Crate and Barrel PH and More Things to Be Grateful About
Ticzon conveyed his appreciation to all who continue to trust Crate and Barrel as “a destination for modern and classic furniture and houseware.” This unwavering support from their team, partners, and community made it possible for the brand to launch the Crate Gives Back program, contributing to multiple charitable causes since 2015.
And to further amplify their positive impact on society, Crate and Barrel PH’s VP and BU Head proudly announced their DesignDesk service to make their clients’ shopping experience more enjoyable. It’s a new gift registry app where customers can easily create and share their wishlist. This new development will also be the platform where the brand expands their collection with fresh designs and collaborations that meet the modern mindset.
“As we continue to celebrate Crate and Barrel Philippines anniversary, we would like to extend our gratitude to all of our customers designed to the design community. Our media partners and guests, your support has been instrumental in this journey. We look forward to sharing more meaningful pieces with you all,” Ticzon closed.
Photos from Crate and Barrel PH
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