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Bang & Olufsen Atelier: Personal Expression Meets Unrivaled Craftsmanship
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Bang & Olufsen Atelier offers clients the opportunity to create custom-made products for the first time in collaboration with its master artisans in Struer, Denmark. This milestone underscores the brand’s rich legacy of unmatched sound quality and craftsmanship, with opportunities for personal expression through one-of-a-kind creations and an array of customization options. The launch of Atelier is the brand’s ultimate expression of design and artisanship, created in response to a significant increase in requests for customization and bespoke projects.
“A customer who commissions custom or bespoke Bang & Olufsen product creates not just a set of speakers, but an extension of their personality and style,” says Bang & Olufsen CEO Kristian Teär. “We aim to create an experience and a product that resonates with them, building a lasting relationship between Bang & Olufsen and the customer.”
Experience 3 Levels of Personalization
Bang & Olufsen Atelier provides customization through three distinct areas. For the most personal experience, Atelier Bespoke allows clients to collaborate directly with an artisan to create a unique, one-off product incorporating specific materials or colors. Customers can choose from an extensive selection of over 500,000 possible combinations of fabric, wood, and aluminum finishes to produce their product through Atelier Catalogue. Finally, Atelier Editions will feature limited-edition releases of iconic products from the portfolio, showcasing the finest Bang & Olufsen craftsmanship.
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To celebrate the launch, Bang & Olufsen will debut the Atelier Limited Edition Beosound 2 Gradient Collection. The collection consists of 10 different gradient combinations inspired by emotions shaped through sound, with each colorway limited to 10 engraved and numbered pieces. The unique finish is achieved through the company’s renowned aluminum expertise at its revered Factory 5 in Struer, Denmark.
About Bang & Olufsen
Bang & Olufsen is a luxury audio brand founded in 1925 by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation. Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivaled craftsmanship.
The brand is exclusively distributed in the Philippines by Living Innovations Corporation. Experience Bang & Olufsen Atelier at their flagship stores in Shangri-La Plaza Mall and Power Plant Mall. For inquiries, contact us at +63 905 275 9102 or follow them on Facebook and Instagram.
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Images provided by Bang & Olufsen.
Read more: Bang & Olufsen Relaunches Flagship Store at Shangri-La Mall
Frequently Asked Questions
Bang & Olufsen Atelier is a bespoke service that allows clients to co-create custom-made audio products in collaboration with master artisans in Struer, Denmark. Launched in response to a rising demand for personalized luxury, the service aims to turn speakers into extensions of a customer’s personality and style. It represents the brand’s ultimate expression of design and artisanship, fostering a long-term relationship between the creator and the collector.
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The service is structured into three tiers: Atelier Bespoke, Atelier Catalogue, and Atelier Editions. Bespoke is the most personal level, allowing direct collaboration with artisans for one-off creations using specific materials. Catalogue offers a massive selection of over 500,000 combinations of fabric, wood, and aluminum finishes. Finally, Editions features limited-release versions of iconic portfolio products that showcase specialized craftsmanship.
The Gradient Collection serves as the debut for Atelier Editions, featuring ten different color combinations inspired by emotions shaped through sound. Each specific colorway is limited to only ten engraved and numbered pieces worldwide. The unique gradient finish is a showcase of the brand’s aluminum anodizing expertise, performed at their specialized Factory 5 facility in Denmark.
Factory 5 in Struer, Denmark, is the brand’s revered center for aluminum expertise and craftsmanship. It is the location where master artisans execute the complex finishes, such as the Gradient Collection’s unique coloring, and where the high-level customization of Bespoke and Edition products takes place. The facility ensures that every custom piece meets the brand’s century-old standards for acoustic innovation and timeless design.
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In the Philippines, Bang & Olufsen is exclusively distributed by Living Innovations Corporation. Customers can experience the Atelier service and explore customization options at flagship stores located in Shangri-La Plaza Mall and Power Plant Mall. These physical locations provide a space for clients to begin their journey of co-creating one-of-a-kind audio masterpieces.
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