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Bang & Olufsen Relaunches Flagship Store at Shangri-La Mall
Bang & Olufsen, the renowned luxury Danish audio and video brand, relaunched its flagship store at Shangri-La Plaza Mall. Spanning 124 square meters, the newly renovated space reflects the brand’s signature Scandinavian aesthetic and cutting-edge technology. The store showcases a full range of premium products that deliver unparalleled audio and visual experiences.
An Immersive Journey into Sound and Design
The flagship store at Shangri-La Plaza Mall offers visitors an immersive journey into the future of luxury audio-visual technology. Ferdinand Ong, founder of Living Innovations, the exclusive distributor for Bang & Olufsen in the Philippines, welcomed guests to the event, highlighting the brand’s commitment to following its global image. After nearly eight years at Rockwell, the team took the bold step to renovate the space, elevating the customer experience.
Also in attendance was Soren Kokholm, Head of Bang & Olufsen Southeast Asia, who extended his congratulations, noting the success of the Philippines team and their impressive results. He encouraged guests to explore the innovative store, designed to be a destination for those who appreciate world-class sound and design.
A Showcase of Scandinavian Luxury
The flagship store presents Bang & Olufsen’s complete product lineup, from portable speakers to advanced home theater systems. Guests can immerse themselves in dedicated sections for home theater and connected speaker solutions. These areas highlight Bang & Olufsen’s expertise in studio-grade sound, which adapts to the environment and the listener’s position, providing an immersive, cinematic experience.
The launch event featured several standout products. Among them, the Beovision Harmony drew attention with its unique design. This large OLED screen folds away when not in use, transforming the TV into a stylish piece of furniture. Kokholm demonstrated how the screen elegantly conceals itself, solving the challenge of large screens dominating living spaces. This is the brand’s largest 4K OLED screen, at 97 inces, which promises to turn any room into a cinematic environment.
Attendees also learned about the Beosound speaker tiles, which offer an almost infinite array of customizable combinations. These speaker tiles can be tailored to individual preferences, adding both aesthetic value and high-performance sound. Although they already come in a select number of colors, discerning customers have the option to choose palettes that match their interiors.
Introducing the Beolab 8 and Beoplay H100
One of the highlights of the relaunch was the debut of the Beolab 8 speakers. This compact yet versatile speaker fits seamlessly into any environment—whether on the wall, ceiling, floor, or table. It delivers advanced acoustics tuned by Bang & Olufsen’s expert tonmeisters and is priced at PHP 504,400 per pair.
The flagship store also introduced the Beoplay H100 headphones, making their debut in the Philippines. These premium headphones offer unparalleled sound quality with state-of-the-art noise cancellation, 40mm titanium drivers, and Dolby Atmos-optimized spatial audio. It comes equipped with lambskin ear covers made with memory foam. Available in three colors—Sunset Apricot, Infinite Black, and Hourglass Sand—the H100 headphones are priced at PHP 115,000.
The Ultimate Home Theater Experience
For home theater enthusiasts, Bang & Olufsen’s flagship store offers the ultimate audio-visual immersion. The Beovision Theatre, paired with the iconic Beolab 28 and Beolab 50 speakers, delivers an unmatched home theater experience.
For music lovers, Bang & Olufsen’s Connected Speakers, such as the Beosound A5 and A9, Beosound Level, and Beosound Balance, provide seamless sound throughout the home. Those on the go can enjoy superior audio quality with the Beoplay H95 headphones and Beoplay EX wireless earbuds.
Commitment to Innovation and Sustainability
Bang & Olufsen’s relaunch underscores its commitment to sustainability and longevity. Kokholm emphasized the brand’s approach of crafting products built to last. Many of Bang & Olufsen’s offerings feature a modular structure, enabling them to be upgraded and maintained over time. The cradle-to-cradle approach ensures that the products have a long lifespan, keeping them out of landfills.
Kokholm shared an example of how the brand refurbished and resold their own turntables from the 1960s. This longevity-focused mindset reflects Bang & Olufsen’s belief that true sustainability is about creating products that stand the test of time.
About Bang & Olufsen
Founded in 1925 by Peter Bang and Svend Olufsen, Bang & Olufsen has become a global leader in luxury audio and visual solutions. Known for its commitment to sound, design, and craftsmanship, the brand continues to push the boundaries of home entertainment while adhering to sustainable practices. With nearly a century of innovation, Bang & Olufsen remains at the forefront of luxury audio-visual experiences.
To learn more about the relaunch and the available products, visit the new showroom at Shangri-La Plaza Mall or follow @bangolufsenphilippines on social media for updates.
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