Manila’s Newest Sneaker Haven: A Fusion of Tradition and Modernity
Atmos, the iconic sneaker and streetwear brand, has officially opened its highly anticipated flagship store in Manila, Philippines. This marks a significant milestone for the brand as it establishes its first permanent presence in the vibrant city.
The new flagship store, located at One Bonifacio High Street (One BHS), promises to be a haven for sneaker enthusiasts and fashion aficionados alike. Spread across two floors, the space is meticulously designed to reflect Atmos’s signature style while incorporating elements of traditional and modern Japanese-inspired architecture.
Upon entering the store, a striking double-height wooden frontage greets visitors, a nod to Japanese craftsmanship and attention to detail. The interior seamlessly blends materials such as wood, stone, and brass to create an atmosphere that is both welcoming and sophisticated. It’s a space where customers can immerse themselves in the world of Atmos and discover the latest collections of rare sneakers, apparel, and exclusive merchandise.
Celebrating Tokyo’s Sneaker Culture in the Heart of Manila
One of the highlights of the flagship store is the Otaku room, a unique feature found only in Atmos flagship locations. Named after the Japanese term for individuals with a passionate interest in contemporary culture, the Otaku room pays homage to sneaker enthusiasts and collectors. Initially serving as a clandestine artisanal coffee bar, it will later evolve into a multifunctional space for special events and community gatherings.
To celebrate the grand opening, Atmos hosted an exclusive private preview event on March 23rd, inviting selected guests to experience the space before its official public debut. The event featured a cocktail bar curated by The Curator Coffee and Cocktails, renowned for their innovative drinks and impeccable service. A special live performance by August Wah and beats by local DJs treated attendees, making it a night to remember.
Founded in 2000 in Harajuku, Tokyo, Atmos has become synonymous with Tokyo’s sneaker culture, combining fashion with footwear to create a unique retail experience. With collaborations with other brands and the creation of exclusive models, Atmos has garnered a global following, sharing its passion for sneakers with enthusiasts around the world.
The opening of the Manila flagship store represents a significant milestone for Atmos as it continues to expand its presence internationally. By bringing its distinct blend of tradition and modernity to the heart of Manila, Atmos reaffirms its commitment to providing customers with unparalleled shopping experiences and exclusive offerings. As the doors of the flagship store open to the public on March 26th, sneakerheads and fashion enthusiasts alike can look forward to discovering the next chapter in Atmos’s storied history.
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Photos from Atmos Philippines
