Bringing Ideas to Life: ASUS Talks About How Architects Benefit from Its Technology

September 2, 2022



Rick Formalejo

Having the right tool is vital for industry experts, like architects and interior designers, to make their work more efficient and productive. ASUS understands creators’ need for high-performing tools that can help them bring their ideas to life in a fast, precise manner. The brand’s latest technology aims to provide creators with a state-of-the-art tool equipped with everything they need without getting extra hardware.

Designed For Architects and Other Creators

As a leading provider of the latest technology, ASUS is proud to cater to different industries by providing well-thought-out solutions. Apart from laptops with desktop-class performance, the brand also offers features like OLED displays that offer professional-grade calibrations, the latest ports and connectivity for ultrafast data and file transfers, and a built-in physical controller for a more seamless working experience. It carries motherboards, graphics cards, and color accurate monitors designed according to the needs of every creator.

ASUS System Business Group Country Manager George Su

In an exclusive interview with BluPrint, ASUS System Business Group Country Manager George Su shared that the company was the first to introduce a full lineup of OLED displays in all the mainstream and high-end laptops here in the Philippines and worldwide. What makes an OLED display significant is that it provides the best-in-class color gamma for display, which is a helpful feature for creators, like architects and designers. 

ASUS Regional Director for Southeast Asia Eason Lin

Moreover, most creators spend long hours working in front of the computer which can be damaging to the eyes. Monitors and laptops with an OLED display have lesser blue light compared to other displays. This is extremely beneficial for users with fragile eyes like elderly and young users. 

Apart from outstanding displays, ASUS also understands that creators handle big data and deal with heavy rendering processes. That is why it is essential to have a tool with computing capability that can handle a creator’s tasks. “When you work from home, the computing capability of your PC is important because it can help you maximize your ideas in less time,” said ASUS Regional Director for Southeast Asia Eason Lin.

A case in point is the ASUS ProArt Studiobook Pro 16 OLED, which is specially designed for architects and creators. These users care about the quality of their work. This laptop model is equipped with a certified color-accurate 16-inch 4K OLED HDR 16:10 display, a huge amount of memory, ultrafast storage, and ultra-precise fingertip control over creative apps. The highlight of this laptop also includes the new ASUS Dial that allows designers to adjust details in their designs conveniently. It allows creators to translate their ideas into final output easily.

Another ASUS hardware worth noting is the ASUS ProArt PA329CV Monitor which features 32-inch 4K UHD (3840 x 2160) LED backlight display with IPS 178° wide viewing angle panel. Color accuracy is vital for designers, particularly architects and interior designers. The monitor’s international color standard 100% sRGB and 100% Rec. 709 wide color gamut makes it a must-have. It is also Calman Verified which adds to the monitor’s impressive color accuracy. The monitor also has C-clamp that users can tilt, swivel, pivot, and adjust the height so they can view the screen properly and work on their design from different angles.

The ZenBook Pro 16x OLED is another laptop model designed for creators. The key highlight of its design is its keyboard, which is tilted 70 degrees for ease of use. This design detail also improves the airflow by 30 percent to prevent the unit from overheating. 

Designing with End-Users in Mind

For ASUS, it is crucial to understand the needs of its end-users when designing new products and technologies. The brand follows a significant concept: Design Thinking. “When I design products, I want these products to benefit our end-users,” Lin told BluPrint. 

Additionally, ASUS has to consider what is the intuitive design for every type of user. This allows them to create products suitable for different users in a wide range of industries. 

ProArt by ASUS, for instance, carries a series of products designed for architects and content creators. Every ProArt product features innovative designs and cutting-edge technologies. The brand not only focuses on the aesthetics but most importantly on performance and user experience, as well. Each product undergo several durability tests and military-grade certifications to ensure users will have a tool that will last long.

ASUS aims to help architects and other creators to present their work in the best way possible by providing innovative tools and technology that can sharpen their skills and streamline their processes. The brand’s line of products caters from established architects to incoming designers. 

Visit ASUS website to learn more about the ProArt series.

Photos by Excel Panlaque

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