True, the final result matters; but by now, we are all aware that the strength and value of a design is also defined by the process behind the product. Its importance has been discussed extensively over numerous occasions through both pedagogic discussions and informal chitchats. In an attempt to create a viable to solution to a design problem, a designer utilizes time and effort. Together with concepts learned from formal training and actual experiences, the designer is able to formulate a set of working principles that is oftentimes unique. This is the designer’s very own creative process. Apart from showing the designer’s ability to seamlessly weave logical flow and creativity together, employing a good process also demonstrates dedication to the craft and professionalism.     

Rooting: Foundations of Creative Process is a creative discussion presented
by Architectural and Interior Source

While the vital importance of the creative process is widely acknowledged, it is not uncommon for designers to struggle to come up with their own. Buck Sia, principal architect of ZuBu Design Associates, understands that it is quite difficult to device your own process that actually works. For many, it is a never-ending game of trial and error. As such, he advocates that designers should have a good grasp of the bedrock of the process—which is an entirely different process all together. 

“Every designer, to create a more authentic product comes from a specific foundation that is a mix of personal characteristics, influence, and lineage,” says Sia. “These factors on how to make the designers intent, governs the whole design process,” he continues. To help designers establish a strong foundation for their design process, the Cebu-based firm will be hosting a design talk. Presented by Architectural and Interior Source, this dialogue entitled Rooting: Foundations of Creative Process will happen tomorrow, April 26, 2019, 5pm, at the AIS Showroom, Vibo Place, North Escario, Cebu City.

Speakers Misty Floro and Pai Edles of Morfosis, JP de la Cruz of Leandro V. Locsin Partners, and Edwin Uy of Edwin Uy Design Office will each be sharing their respective views about rooting, identity, and authenticity. 

Misty Floro and Pai Edles will talk about the future of Morfosis

MORFOSIS Misty Floro and Pai Edles

Compared to architecture, it was identified that rooting is less prevalent in the field of interior design. How does Morfosis create its own brand of aesthetic? What are the challenges that the studio sees in the future?

De la Cruz will share his experience working with one of the country’s top architects


Having worked for one of the most influential architects in the Philippines, de la Cruz adheres to a certain set of standards and legacy. What are these and how are they interpreted in the contemporary works of Locsin? How does this culture allow de la Cruz to build his own identity?

The Philippine architecture is moving forward according to Uy


With the current launch of the book by Edwin Uy – Design Authenticity Matters in Philippine Architecture, why is it important for Philippine Design to move forward from the traditional vernacular and the symbolic? How does EUDO connect its design vision with authenticity?

The talk will also be broadcasted live over Facebook, so be sure to watch out for BluPrint’s announcement.

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