Off-White Celebrates Its Third Store Opening in the Philippines

March 21, 2024



Chad Rialp

Off-White announced the highly anticipated opening of its third store in the Philippines, further solidifying Virgil Abloh’s remarkable legacy in the fashion landscape. Located within NUSTAR Resort and Casino, the new Off-White Cebu opened its doors to the public on February 18, 2024. To commemorate this momentous occasion, the brand hosted a vibrant evening filled with fashion, music, and a celebration of Cebu’s stylish community.

The New Store is On Brand

Interior of minimalist store with high end designer fashion items.

The new store embodies a contemporary and minimalist aesthetic, characterized by a neutral color palette. The entrance features a dark-toned storefront that contrasts the bright Off-White signage. Stepping inside, you’re greeted by light-colored walls that provide a clean canvas for the meticulously curated merchandise.

Sleek shelving and clothing racks, crafted from light wood and metal, house the brand’s diverse selection of bags, shoes, and apparel. Carefully positioned items emphasize their exceptional design and quality. The polished marble flooring reflects the soft, ambient lighting, further contributing to the store’s luxurious ambiance.

Interior Off White store with minimalist off white interiors and high end designer fashion items.
Off White store with minimalist off white interiors and high end designer fashion items.
A store with minimalist interiors and high end designer fashion items.

Potted plants introduce a touch of nature in the center of the store. This adds a welcome organic element to the space. The overall design exudes an air of exclusivity, reflecting the essence of high-end fashion retail.

Strategic use of lighting throughout the store further reflects his understanding of spotlighting key pieces and creating a stage-like atmosphere. Overall, the store’s design embodies a sense of luxury and exclusivity while maintaining a clean, modern aesthetic. This reflects Abloh’s ability to bridge the gap between the refined and the accessible, a cornerstone of his design philosophy.

About Off-White

Established in 2013 by the visionary designer Virgil Abloh, Off-White became synonymous with blurring the lines between streetwear and high fashion. The brand encompasses a unique perspective on contemporary culture. It offers seasonal collections for both men and women that include clothing, objects, furniture, and publications.

Driven by a distinct creative voice, Off-White’s collections are unified by a central narrative. Its focus is on crafting garments that possess an inherent identity. The design studio, situated in Milan, Italy, draws inspiration from the country’s rich heritage and craftsmanship. Simultaneously, it offers a global viewpoint on design trends.

Through his distinct creative lens, Abloh masterfully bridged the gap between the practicalities of everyday clothing and the artistic expression of high fashion. His designs consistently explored themes relevant to youth culture within the contemporary context.

Learn more about Off-White in the Philippines here.

Photos courtesy of Off-White.

Read more: UNIVERS NUSTAR’ Is a Bold New Take on Retail Design

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