The Travel Club, under the Primer Group, has unveiled its newest flagship store, The Travel Club+, at the upscale Shangri-La Plaza. This significant launch marks their largest location to date and features a contemporary design that epitomizes sophistication and modern retail innovation.

The brand’s flagship store is more than just a retail space; it’s a testament to architectural innovation and refined aesthetics, brought to life by award-winning designer Jason Yeang, director at Liquid Earth Singapore. With an eye for detail and a unique perspective, Yeang has created a space that enhances every customer visit.

A Creative Blend of Design Aesthetics

Drawing inspiration from the Garden of Eden, the store’s design seamlessly blends various aesthetic concepts. The elegant winding paths and curved, smooth furniture echo the natural flow of garden walkways. At the heart of the store, lush greenery serves as a striking focal point, enhancing the serene garden ambiance. The interplay of light and shadows complements the earthy design, creating a warm and welcoming environment. The open frontage invites passersby to embark on a visual journey, offering glimpses of the store’s beauty from the outside.

Environmentally-conscious Design

Sustainability is at the forefront of The Travel Club+’s design. The store utilizes locally-sourced materials and eco-conscious design principles, integrating sustainability with sophistication. Plywood and materials from local artisans contribute to a premium design that is both environmentally responsible and aesthetically refined.

The Travel Club+ is designed to be an oasis for the modern traveler—a place to recharge and connect. The store goes beyond stunning design elements, embodying a commitment to quality through its curated product selection, innovative interactive displays, and immersive customer experiences. It fosters community through personalized interactions and community-building opportunities.

An Immersive Retail Experience

The Travel Club+ transcends conventional retail paradigms, offering an immersive oasis where products, personalized encounters, and community converge. Every detail and design element tells a purposeful story, making The Travel Club+ not just a store, but a destination to be experienced.

The opening of The Travel Club+ at Shangri-La Plaza sets a new benchmark in retail design and customer experience, establishing it as a must-visit destination for travelers and shoppers alike.

Photos Courtesy of The Travel Club+

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