Dexterton, the exclusive Philippine distributor for Caracole, celebrates its 15-year partnership with the American luxury brand by unveiling a new showroom in Greenhills Mall. This location joins the existing dedicated spaces at Dexterton BGC and Quezon City, reinforcing a collaboration that has been pivotal in introducing a new vision of modern luxury to the Philippine design scene since 2010.
At its September launch, the brand welcomed over 150 guests, including architects, interior designers, and prominent figures from the entertainment and design industries. Guests were given an immersive tour inside the 500-sqm showroom, where they could discover the brand’s latest collections.
Designed by award-winning interior designer Chat Fores and her team, the showroom constructs curated environments that range from living rooms to dining and accent spaces. Merging Filipino artistry with the brand’s global design identity, the spaces embody Caracole’s belief that great design is meant to be felt, not seen, inviting a slow and deliberate exploration of the latest collections.
Dexterton CEO Audrey Go-Liu believes that Caracole’s design identity is modern and timeless, while being soft and bold. More than just pieces of furniture, they create meaningful experiences for homeowners where stories unfold around each piece. Caracole’s collection seamlessly blends classic and contemporary styles. It features a pairing of traditional elements, such as ornate carvings, with modern characteristics like clean lines and bold colors.
For Caracole’s Vice President for International Sales, Phillip Pfeifer, the brand’s three essential pillars are its foundation: innovative design, quiet luxury, and furniture as a form of connection. The brand operates under the standard of creating new designs within the scope of contemporary living every 6 months. This system ensures that it meets consumer demands, establishing a steadfast commitment to quality designs.
Embodying calmness and confidence, the brand does not want to “show off” itself as a luxury brand. Rather, it lets its renowned craftsmanship and modern luxurious designs speak for themselves.
Filipino homeowners now have access to over 1,000 world-class pieces designed for modern living, thanks to the collaboration between Dexterton and Caracole. With a global journey focused on sustainable and purposeful homes, the brand has established a strong and significant presence in the Philippine market.
The Caracole Greenhills showroom is open to the public. Located at 4F Greenhills Mall, San Juan City, visitors may book their private showroom appointments and personalized design consultations via caracole.ph.
Read More: Dexterton Launches BLANCO Showroom Space in BGC
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