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Dexterton and Caracole Reenvision Quiet Luxury at New Greenhills Showroom
Dexterton, the exclusive Philippine distributor for Caracole, celebrates its 15-year partnership with the American luxury brand by unveiling a new showroom in Greenhills Mall. This location joins the existing dedicated spaces at Dexterton BGC and Quezon City, reinforcing a collaboration that has been pivotal in introducing a new vision of modern luxury to the Philippine design scene since 2010.
At its September launch, the brand welcomed over 150 guests, including architects, interior designers, and prominent figures from the entertainment and design industries. Guests were given an immersive tour inside the 500-sqm showroom, where they could discover the brand’s latest collections.
Innovating Quiet Luxury
Designed by award-winning interior designer Chat Fores and her team, the showroom constructs curated environments that range from living rooms to dining and accent spaces. Merging Filipino artistry with the brand’s global design identity, the spaces embody Caracole’s belief that great design is meant to be felt, not seen, inviting a slow and deliberate exploration of the latest collections.
Dexterton CEO Audrey Go-Liu believes that Caracole’s design identity is modern and timeless, while being soft and bold. More than just pieces of furniture, they create meaningful experiences for homeowners where stories unfold around each piece. Caracole’s collection seamlessly blends classic and contemporary styles. It features a pairing of traditional elements, such as ornate carvings, with modern characteristics like clean lines and bold colors.
For Caracole’s Vice President for International Sales, Phillip Pfeifer, the brand’s three essential pillars are its foundation: innovative design, quiet luxury, and furniture as a form of connection. The brand operates under the standard of creating new designs within the scope of contemporary living every 6 months. This system ensures that it meets consumer demands, establishing a steadfast commitment to quality designs.
Embodying calmness and confidence, the brand does not want to “show off” itself as a luxury brand. Rather, it lets its renowned craftsmanship and modern luxurious designs speak for themselves.
Touching Filipino Homes
Filipino homeowners now have access to over 1,000 world-class pieces designed for modern living, thanks to the collaboration between Dexterton and Caracole. With a global journey focused on sustainable and purposeful homes, the brand has established a strong and significant presence in the Philippine market.
The Caracole Greenhills showroom is open to the public. Located at 4F Greenhills Mall, San Juan City, visitors may book their private showroom appointments and personalized design consultations via caracole.ph.
Read More: Dexterton Launches BLANCO Showroom Space in BGC
Frequently Asked Questions
The philosophy centers on the belief that great design is meant to be felt rather than just seen. Eschewing the need to “show off,” the brand embodies calmness and confidence, allowing its renowned craftsmanship and modern silhouettes to speak for themselves. This approach invites homeowners into a slow, deliberate exploration of pieces that feel both soft and bold.
Designed by award-winning interior designer Chat Fores, the showroom features curated environments that range from living to dining spaces. The layout blends Caracole’s global design pillars with Filipino artistry, creating an immersive atmosphere where international luxury feels accessible and relevant to the local context.
According to Vice President for International Sales Phillip Pfeifer, the brand is built on innovative design, quiet luxury, and furniture as a form of connection. To maintain these standards, the brand introduces new designs every six months, ensuring that the collection constantly evolves to meet the demands of contemporary living.
The collection achieves a seamless blend by pairing traditional elements, such as ornate carvings, with modern characteristics like clean lines and bold colors. This synergy results in pieces that Dexterton CEO Audrey Go-Liu describes as modern yet timeless, functioning as more than furniture but as vessels for stories and meaningful experiences.
The 15-year partnership between Dexterton and Caracole focuses on promoting sustainable and purposeful homes. By providing access to over 1,000 world-class pieces designed for modern longevity, the collaboration ensures that luxury is not just an aesthetic choice but a long-term investment in the quality of Filipino home life.
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“Thailand has claimed urban creativity and livability. Singapore has institutional design leadership. Indonesia is emerging as a design hub. Vietnam is moving into design innovation. And the Philippines? Its position is not weak. It is simply unclaimed.” For IDr. Cecil Ravelas, National President of the Philippine Institute of Interior Designers (PIID), the challenge is not […]
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