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The New Scavolini Showroom Evokes the Italian Sense of Beauty
The move from a hotel lobby display to a dedicated flagship location is a clear declaration of intent. For Scavolini, Italy’s premier authority on kitchen, bathroom, and home cabinetry, the opening of its new showroom at the Proscenium Retail Row in Rockwell, Makati, is a definitive statement on the brand’s commitment to the discerning Filipino market. Designed by architects John Sac and Pauline Sac of 50/53 Architects, the space itself showcases how Italian-led, total-look design can seamlessly integrate into local living.
Curating the Experience
The partnership between Modularity Home—the exclusive distributor of Scavolini in the Philippines—with 50/53 Architects—a firm known for its balanced, human-centered approach to design—ensures the showroom avoids the sterile nature of a typical furniture store. Instead, it operates as a sequence of immersive, livable environments. The guiding philosophy asserts that beautifully crafted spaces make up the architectural framework of daily life.
The firm’s design for the space elegantly demonstrates Scavolini’s decades-long pivot from a pure kitchen specialist to a purveyor of the “total-look home.” This is the core insight of the new flagship: that design harmony is achieved when every functional piece—from the kitchen island to the bathroom vanity—speaks the same elevated language. The showroom uses the brand’s diverse collections to create vignettes where a sophisticated, seamless flow exists between the kitchen, living room, and bath.
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John and Pauline Sac drew inspiration from the “unboxing” experience. They envisioned a showroom where clients could actively engage with the model kitchens and bathroom setups, moving through them as if they were already in their own homes. This hands-on interaction allows for a deeper understanding of how Scavolini’s meticulously crafted systems translate from concept to tangible living spaces, making visualization effortless.
A Walkthrough of Italian Authority
The layout is structured to highlight the inherent modularity and aesthetic range that have made Scavolini an icon of Made in Italy excellence since its founding in 1961.
Kitchens: The Sociable Core
The showroom’s careful curation showcases how different collections can cater to distinct Philippine lifestyles.
The Diesel Open Workshop, a collaboration with the eponymous fashion house, immediately delivers a bold, industrial edge. The firm uses metal structures and textured finishes to create an atmosphere that is at once informal and deeply personal—perfect for the urbanite who values both style and sociability.
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Contrast this with Formalia, designed by Vittore Niolu, which reimagines the kitchen as a truly multifunctional hub. With its sculptural doors and the adaptable Status Wall System, it adapts easily to contemporary needs like open entertaining and integrated home workspaces.
Collections like Libra and Mira focus on refined continuity. Their seamless modularity and pearlescent finishes prove that elegance and practical function need not be mutually exclusive, giving every corner of the home a sophisticated sense of balance.
Bathrooms: From Utility to Sanctuary
The focus shifts in the bathroom areas, transforming utility spaces into havens of well-being. The Diesel Open Workshop aesthetic extends here, using custom washbasins and bold textures to redefine intimacy and style.
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Perhaps the most conceptually intriguing feature is the Gym Space collection. Breaking the conventional boundaries between grooming and fitness, it integrates elements like wall bars and modular accessories directly into the bathroom environment. This intelligent piece of design thinking brings daily well-being into the rhythm of home life, proving that functionality can radically elevate a private sanctuary.
A Premium Commitment
The official launch event, aptly named The Italian Sense of Beauty, was a celebration not just of a brand’s presence, but of a shared design philosophy. It underscored how Scavolini, through its exclusive Philippine distributor Modularity Home, continues to strengthen its local presence.
As Modularity Home Managing Director Brian Hontiveros noted, the new showroom is a “commitment to the Filipino market.” By crafting a more inviting and comprehensive space, the intent is to inspire a broader local audience to adopt a truly premium aesthetic—one where every detail of the home, guided by the precision of Italian design and the sensitivity of local architects like the Sacs, is intentional.
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The flagship serves as a definitive resource, demonstrating how Scavolini delivers holistic solutions: elevating daily rituals through intelligent, beautifully crafted components that make the home a true reflection of a family’s lifestyle. It’s a testament to the belief that in design, as in life, harmony and elegance are the ultimate goals.
Experience Italian design authority first-hand. Visit the new Scavolini flagship showroom at the Proscenium Retail Row, Rockwell, Makati, and begin crafting your own total-look home.
Images courtesy of Scavolini
Read more: Scavolini Teases New Showroom at The Proscenium Retail Row
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