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Scavolini Teases New Showroom at The Proscenium Retail Row
After more than a decade at The Peninsula Hotel, Scavolini is set to relocate its showroom to the 2nd floor of The Proscenium Retail Row. At an intimate event on March 26, BluPrint joined Modularity Home, the brand’s official distributor, as they announced the new space’s anticipated opening in June 2025. Through the design expertise of 50/53 Architects, it promises exciting and flexible displays of various kitchen and bathroom designs.
A Night of Anticipation
With a legacy of over six decades, Scavolini has etched its name as a leader in Italian design. Offering approximately 50 distinct layouts, it caters to transitional, modern, and classic styles. And for the past 15 years, Modularity Home ensures that discerning Filipino homeowners have access to its exceptional products.
Recognizing that maintaining this level of service requires adaptation and growth, the move to a newer and more strategic location was a crucial step. Modularity Home General Manager Brian Hontiveros shared that they wanted to move the brand’s new showroom to a more lively location. The Proscenium Retail Row at the Plaza, a lifestyle enclave in Rockwell Center, offered the dynamic environment they were seeking.
“We decided to move [Scavolini] to a more vibrant space,” Hontiveros mentions during his opening speech. “At the same time, there’s a performance arts theater that should open at the end of the year, which should be able to create a more creative culture.”
He also emphasized the advantage of the new showroom’s adjacency to SoFa Design Institute and another Modularity Home brand, Valcucine. This close proximity is anticipated to simplify the overseeing of both Italian furniture stores, as well as encourage more seamless collaborations.
Following the welcome remarks, the evening proceeded with a toast led by BluPrint Editor-in-Chief Geewel Fuster.
“This marks an evolution in how the brand continues to shape contemporary living,” Fuster notes. “The showroom will invite exploration, collaboration, and creative exchange where every detail sparks new possibilities.”
Afterwards, the celebration continued inside the Valcucine showroom, where guests interacted over a refined selection of foods and drinks.
The Future Scavolini Showroom
For Hontiveros and his wife and President of Modularity Home, Bettina, Scavolini holds special significance as the first home brand they chose to invest in. This deep personal connection fuels their vision for its presentation to be nothing short of exceptional.
To showcase it in a fresh and captivating light, they entrusted 50/53 Architects to reimagine the showroom experience. The interior design will revolve around the concept of “unboxing,” where every niche will feel like opening a new product.
Pauline Sac of 50/53 described the design intention to be immersive, allowing the customers to imagine the spaces as their own. She states, “Each kitchen would have its own theme. We [would] like to transport each client and designer to like, ‘Oh, this can be my kitchen.’ We want them to feel that they’re exactly in their house or in their villa and feel that they’re actually trying [the models] out.”
Furthermore, Modularity Home hinted that Scavolini will feature four varied kitchen models and five different bathroom systems. All of which, as Hontiveros disclosed, will be rotated periodically.
“They [50/53 Architects] created the space wherein we can actually swap out kitchen [and bathroom models] now and then,” the Modularity Home general manager says. “So, it’s basically like an unboxing experience as you enter from one room to another.”
Scavolini’s Established Name in the Philippine Design Community
Cultivating a strong legacy within the Philippine design landscape, Scavolini has earned the trust and admiration of architects, designers, and discerning homeowners alike.
Among them is Architect Jorge Yulo, who expressed his long-standing appreciation for the Italian brand’s adaptable innovation. He expresses, “I like Scavolini because of the versatility they have in their creativity. And yet they still manage to come up as being minimalist, which is good for my architecture because it highlights the architecture, but Scavolini is there.”
Architect Anthony Nazareno similarly echoed this sentiment, highlighting how the brand’s minimalist aesthetic translates his design visions. “I’ve gotten myself drawn a lot to working with Scavolini because they manage to interpret my designs properly with their clean lines and really wide range of finishes. So, it’s not very difficult for me to work with them and convince my clients to work with them hand-in-hand for any and all of my residential works.”
Gaga Design House Principal Architect Miguel Garcia additionally disclosed that they are “very curious about what the showroom has to offer.” Even in Scavolini’s previous location, he noted that there were elements that remained unfamiliar and intriguing. This further fuelled excitement to discover what the new showroom will unveil. In addition, the architect explained that, like many in the field, they are constantly on the lookout for designs that are new, different, flexible, and established for a long period of time.
With the announcement of its new showroom, the design community is looking forward to experiencing firsthand what new innovations, inspirations, and elevated offerings Scavolini will bring.
The new Scavolini showroom will be located at the 2F The Proscenium Retail Row, Rockwell, Makati City. Follow them on Instagram and Facebook, or visit their website at www.modularityhome.com.
Read more: A Classic Kitchen with Contemporary Appeal: Exclusiva by Scavolini
Photographed by Ed Simon
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