The residential division of Robinsons Land, RLC Residences, has achieved the highest purchase intent and top-of-mind awareness among residential condo developers, according to a recent Kantar study. The study surveyed 1,035 property seekers in socio-economic class ABC1 households within the Greater Metropolitan Area and Cebu, aged 25-60, who intend to purchase a residential condominium in the next two to three years.
Among local residential condo purchase intenders, RLC Residences was revealed to be the most recognized and preferred developer, based on the study. Outperforming key competitors, particularly in the mid-tier condominium segment, RLC Residences showcases strong conversion rates and brand affinity—solidifying their position as a leading name in the residential market.
Since its 2021 relaunch, RLC Residences, which unified Robinsons Luxuria, Robinsons Residences, and Robinsons Communities under a single brand identity, has rapidly ascended in market recognition. Within a year of its relaunch, the brand achieved third place in Top-of-Mind Awareness. By 2025, ahead of its ten-year plan to rise to the top, the brand now holds the number spot in Top-of-Mind Awareness.
Karen Cesario, Marketing Head and Chief Integration Officer of RLC Residences, attributed the achievement to the brand’s clear vision, consistent innovation, and deep understanding of what Filipino home seekers truly value. “It shows that when you stay true to your purpose and focus on what homebuyers really need, people will respond,” she noted.
John Richard Sotelo, Senior Vice President and General Manager of RLC Residences, also serving as Chief Marketing Officer of Robinsons Land, reiterates the brand’s dedication to “listen, understand, and deliver” on the current needs and values of Filipino homebuyers. He underscored the brand’s objective to transform the homebuying experience into a personalized one, offering continuous support to customers throughout their journey to finding their forever home.
In line with this, RLC Residences recently hosted “Hello, Home, Forever,” an ambitious exposition at Park Avenue, Bridgetowne from June 20 to 22. The event marked the 45th anniversary of its parent company, Robinsons Land, by moving beyond conventional property showcases. Instead, it offered a comprehensive ecosystem designed to guide prospective homeowners through every stage of the purchasing journey, reinforced by exclusive opportunities and expert consultations.
The brand’s customer-first approach is recognized for several reasons. These include high recommendations among friends and family, value for money, and friendly and knowledgeable property agents. They offer flexible payment terms, various payment channel options, and digital condo services.
The brand is also strongly associated with property value increases. Bridgetowne properties, particularly Cirrus and Le Pont Residences, have shown significant value appreciation. RLC reports that Cirrus saw a 77% increase in five years. Meanwhile, Le Pont Residences experienced an 8% rise in under two years, with 85% of units sold. This performance highlights the development’s strong market appeal and growth potential for investors.
Ensuring that they immediately attend to their clients’ concerns, the brand is setting the standard when it comes to both tailor fitting the home and buying process to families and individuals. RLC Residences is consistently expanding its portfolio of thoughtfully designed developments that cater to the needs and aspirations of modern homeowners.
Notable developments include: Le Pont Residences in Bridgetowne Destination Estate; Mantawi Residences in Mandaue City; Sierra Valley Gardens in Cainta, Rizal; Woodsville Crest in Parañaque City; MIRA in Quezon City; and SYNC near C5 Road. These developments range from high-rise condominium developments to developments catering to both young professionals and growing families.
Leading family-focused initiatives like Raising Little Champions, designed to support young athletes, the brand demonstrates a commitment that extends beyond constructing buildings to fostering communities that support every resident.
Sotelo added, “We owe this to our clients and partners who continue to trust us with one of the most important decisions of their lives—finding a home. Their belief in RLC Residences inspires us to keep improving, innovating, and building spaces that respond to their needs today and for the years to come.”
Today, RLC Residences continues to redefine what it means to come home. Learn more by visiting their website or follow their official Facebook, Instagram, and TikTok pages.
Photos provided by RLC Residences.
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