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SARAS by INAX: Japanese Craftsmanship for Elevated Everyday Living
In a move that reaffirms its commitment to innovation and design excellence, INAX, the iconic Japanese brand known for pioneering sanitaryware and artistic ceramic tiles, proudly launched its newest shower toilet: SARAS. This intelligent bathroom solution seamlessly blends the brand’s century-long legacy of craftsmanship with modern technology, offering an elevated bathroom experience that embodies comfort, cleanliness, and the Japanese spirit of hospitality.
The launch of SARAS was celebrated at an exclusive event held at the Kuysen Design and Experience Center in Makati City. It marked not just the arrival of SARAS in the Philippine market, but also the deepening partnership between INAX and Kuysen, a premier distributor of luxury home furniture and fixtures in the country. The event gathered notable personalities, including LIXIL Japan’s global sales development executive Tomohiko Ukita, who remarked, “As Japan modernized, so did the needs of its people. We listen, adapt, and create products that reflect their evolving needs — products that elevate daily life while honoring our rich heritage.”
SARAS: Intelligent Design Meets Everyday Comfort
This philosophy is fully realized in SARAS. Its functional and stylish low-profile form brings elegance to any bathroom, with advanced mechanics smartly organized in a discreet compartment adjacent to the toilet lid. The result is a sleek, minimalist profile that effortlessly complements a wide range of interior styles.
Crafted from high-quality ceramics, SARAS features a seamless, full-skirted bowl that reflects INAX’s rich history in ceramic artistry. Its naturally white, silky-smooth texture, accentuated by a lustrous glaze, is visually striking, remarkably durable, and easy to clean — ensuring both beauty and practicality for years to come.
Further enhancing its design is the signature tension curve of the lid, inspired by the surface tension of water. This elegant detail gently reflects light, subtly elevating the overall bathroom environment.
Advanced Hygiene Technology
Beyond aesthetics, SARAS is engineered for wellness and hygiene. Equipped with Plasmacluster technology, it periodically releases positive and negative ions inside the bowl when the lid is closed, disinfecting airborne and surface bacteria and keeping the bowl and its attachments hygienic. Combined with the comfort and convenience of a full suite of intelligent toilet functions, SARAS ensures that every visit to the bathroom becomes a refreshing and rejuvenating experience.
As INAX celebrates over a century of innovation — from creating tiles for Frank Lloyd Wright’s Imperial Hotel to developing Japan’s first domestically produced shower toilet — SARAS represents the brand’s ongoing mission to help people Live Well. By bringing this cutting-edge product to the Philippines, INAX and Kuysen continue to redefine modern living spaces, making them more comfortable, elegant, and attuned to the needs of today’s discerning homeowners.
Visit the Inax website to learn more about the SARAS shower toilet, or follow them on Facebook and Instagram.
Images courtesy of LIXIL Philippines.
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Frequently Asked Questions
The SARAS features a sleek, low-profile form with advanced mechanics organized into a discreet compartment for a minimalist aesthetic. Its “full-skirted” ceramic bowl showcases a silky-smooth texture and a lustrous glaze, while the lid incorporates a unique “tension curve” inspired by the surface tension of water. These elements combine to create a visually striking fixture that complements a wide variety of modern interior styles.
The SARAS is equipped with Plasmacluster technology that periodically releases positive and negative ions inside the toilet bowl while the lid is closed. This process actively disinfects both airborne and surface-level bacteria, maintaining a high standard of sanitation for the bowl and its internal attachments. This advanced system ensures the bathroom remains a hygienic and refreshing environment without requiring constant manual intervention.
The launch of SARAS at the Kuysen Design and Experience Center in Makati signifies a deepening collaboration between INAX and Kuysen, a premier distributor of luxury home fixtures. By partnering with Kuysen, INAX can effectively bring its century-long legacy of Japanese craftsmanship and intelligent sanitaryware to the discerning Philippine market. This partnership aims to redefine modern Filipino living spaces by introducing cutting-edge technology that balances elegance with everyday comfort.
INAX draws upon over a century of innovation, ranging from the artistic ceramic tiles used in Frank Lloyd Wright’s Imperial Hotel to pioneering Japan’s first domestic shower toilet. This rich heritage is reflected in the SARAS through its superior ceramic artistry and the philosophy of “Omotenashi,” or Japanese hospitality. The product represents a culmination of decades of listening and adapting to human needs, resulting in a design that honors traditional craftsmanship while utilizing modern intelligence.
The seamless, full-skirted design of the SARAS bowl is not only aesthetically pleasing but also highly practical for long-term maintenance. By eliminating the nooks and crannies where dirt and bacteria often accumulate, the high-quality ceramic surface becomes remarkably easy to clean and durable. This thoughtful engineering ensures that the toilet maintains its beauty and hygienic properties over years of use, making it a reliable choice for modern households.
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