Louis Vuitton Savoir Faire, designed by Kezia Karin Studio in Indonesia, is an exhibition that highlights the brand’s timelessness. There’s a diversity of imagery here, using visual cues to craft a storyline of how modern luxury goods came to be, and the journey it took to get here.
When people talk about luxury fashion, they tend to focus on expense, wealth, and status. But Kezia Karin devises the space to focus on the craftsmanship, quality, and how the Louis Vuitton brand sustained itself for over a century to remain relevant within our time.
In a way, it turns fashion into a storytelling tool, producing a uniquely-artistic exhibition that implicitly showcases the future of the brand—and the industry as a whole.
“[This is] an exhibition space where we transform the abstraction of time into a tangible and perceptible experience, all while maintaining its fundamental role as a showcase for high-end fashion brands,” the designer said. “The interplay between narratives and visitors takes center stage, seamlessly weaving stories into the very fabric of user interaction.”
Different portions of the Louis Vuitton Savoir Faire exhibition pay tribute to the past of the brand. For example, one of the displays shown is the Capucines. This portion references the first Louis Vuitton store on the Rue Neuve-des-Capucines in Paris in 1854.
It contains different displays of Louis Vuitton bags and luggages, shown in soft lighting with a warm, brown and grey color scheme across the room. Karin also uses this color scheme to reference Indonesia as well, providing a link between the luxury brand and the exhibit’s homebase.
“The journey always starts from home,” they posit. “Thus, we brought in the culture for the spatial design, coming up with the idea of the traditional iconic terrace rice field in Bali, wrapped around by the bamboo trees.”
Some of the design choices lean towards the more abstract and artistic. The landing area is lit with bright, galactic lights that contrast with the pitch blackness of the room to evoke a sense of cosmic singularity as related to the brand. Unique wooden structures stand at the center of the room, lit in pastel to recall planetary bodies at the center.
“In the embrace of time, lives unfold to diverse rhythms: some dance in the tender grasp of love, others linger amidst wintry sorrows,” the project write-up said. “Time races beside purpose yet weaves weariness into cautious hearts. Before ages emerged, a singular ardor brimmed, birthing the universe’s essence.”
The modern parts of Louis Vuitton Savoir Faire showcase the ways different contemporary styles coexist. The “Modern-Day Living” section leans towards colorful hues, a tasteful austentatious-ness that provides the comfort and style of a modern day walk-in closet or dressing room.
Others integrate nature-centric architectural ideas to provide a platform for more environmentally-conscious fashion choices across the board. Some of the designs recall explorer-chic ideals that make use of the brand’s fancier luggage choices.
One room utilizes 50,000 wooden frames to conjure a large, fantastical wall-and-ceiling display, perfect for promoting Louis Vuitton’s Object Nomades Collection. Another uses circular designs to show a sleek and artistic livable space for opulent leisure.
“Patterns and textures intertwine, weaving tales upon the canvas of space,” the designer shares. “A symphony of light cascades, completing the room with its radiant embrace, an accent of illumination that orchestrates a spectacle. An aura of dandy sophistication takes root—a playful waltz with echoes of youthful days, spun into the modern tapestry of a gentleman’s sanctuary. Above, the vaulted ceiling itself becomes art, an intricate testament to the elegance of form.”
In the end, Kezia Karin designed the Louis Vuitton Savoir Faire to elicit a variety of strong reactions from visitors. There’s a sense of history behind the prestigious brand, a grand purpose that goes beyond craftsmanship, and an eye for artistry that shows why it endures even more than a century later.
However Louis Vuitton may move forward as a luxury brand in the future, this exhibit portrays its vitality now, reliant not on trends and what’s popular but on a durable and sustainable vision that looks towards what lasts.
“In this kaleidoscopic refuge, joy dances with abandon, and euphoria reigns—a space where the extraordinary manifests in every shade of truth, a euphoric embrace of the inconceivable. The journey in time ended in a very surreal and whimsical area,” the project write-up said.
Photos provided by the architectural firm.
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