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Art + Design

‘I/Land’: FotomotoPH Captures the Diversity of the Country

February 19, 2025
|
By 
Elle Yap

How do we comprehend the variety of customs and societies that exist in the Philippines? With I/Land, photography collective FotomotoPH, in partnership with Ayala Museum, provides us with a dazzling array of images from different areas of the Philippines. 

These images, taken by 74 different photographers from across the country, focus the lens on the different realities that every Filipino lives through. Whether it’s urban or rural, in vast farmlands or in the middle of large bodies of water, they highlight the unique multicultural aspect that appears to blossom in an archipelago like ours. 

Members of FotomotoPH and the Ayala Museum staff during the opening of "I/Land."
Members of FotomotoPH and the Ayala Museum staff during the opening of “I/Land.”

“ Philippine society is extremely diverse,” FotomotoPH co-founder Stephanie Frondoso said. “Part of the reason is because we live within islands, archipelagos and have many ethno-linguistic groups, [and] many languages. But now the theory of archipelagic thinking is becoming stronger and stronger in which the waters don’t just fragment us, they’re like our highways.”

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“It tries to push that boundary of ‘how do you visualize a specific topic, especially a topic that’s sort of close to your identity?’” fellow FotomotoPH co-founder Veejay Villafranca said about the topic.

Choosing the Photographs of ‘I/Land’

The images featured for I/Land were found through an open call, with FotomotoPH receiving over a thousand photographs from 300 different photographers. The collective involved the heads of Angkor Photo Festival, Objectives Singapore, and Jakarta International Photo Festival in a blind vetting process that kept the photographers’ identities anonymous. 

Some of the photographers chosen for the exhibit during the opening reception of "I/Land."
Some of the photographers chosen for the exhibit during the opening reception of “I/Land.”

“It’s based purely on the image,” Frondoso said. “Which is why the mix of the Open Call are from very established photographers to new ones we’ve never met. And that’s how we discover talent from all around the Philippines, which we’ve been discovering for the past three editions.”

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“All of these three people bring together their expertise and also their knowledge in photography [and] in representation,” Villafranca added. “Mix that with the local experts, the local Filipino photographers and also curators meeting together.”

Three photographs for "Centrefold," the side exhibit shown alongside "I/Land."
Three photographs for “Centrefold,” the side exhibit shown alongside “I/Land.”
Image shown for "Centrefold," the side exhibit shown alongside "I/Land."
Dashcam video shown for "Centrefold," the side exhibit shown alongside "I/Land."
Dashcam video shown for “Centrefold,” the side exhibit shown alongside “I/Land.”
Image shown for "Centrefold," the side exhibit shown alongside "I/Land."

In the end, seventy-four photographers were chosen for the exhibit. Though that number does not include the photographers featured on Centrefold, a different side exhibit running alongside I/Lands. Curated by FotomotoPH co-founder Gio Panlilio, it features dynamic videos of island life across the country. 

Documenting the Country

That variety shows up a lot on I/Land, which overpowers viewers with the vastness of its collection. From oceanic landscapes to city life, from the rural countryside to the frenetic rush of rebellion, the exhibit offers a variety of spectacle for everyone. 

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Christian Balictan’s three photographs named after the three major islands in the Philippines.
Christian Balictan’s three photographs named after the three major islands in the Philippines.

Unique images include Ricky Ladia’s black-and-white photographs of small buildings surrounded by large bodies of water, or Christian Balictan’s three collages of different photographs pasted together like puzzle pieces from around the country. 

Ricky Ladia’s work as showcased by FotomotoPH for "I/Lands."
Ricky Ladia’s work as showcased by FotomotoPH for “I/Lands.”
Ricky Ladia’s work as showcased by FotomotoPH for "I/Lands."
Ricky Ladia’s work as showcased by FotomotoPH for "I/Lands."
Ricky Ladia’s work as showcased by FotomotoPH for “I/Lands.”

Decay, at times, is highlighted in some of the photographs. MM Yu’s two contributions, both set in the ruined remains of a church, portray that symbolic destruction happening in our world today. So does the image that Effy Calingao contributed to the exhibit, which shows a mountainside being carved with subdivisions and roads. 

Effy Calingao's "Ere."
Effy Calingao’s “Ere.”
"In The Belief That - Left Wing" by MM Yu for "I/Lands."
“In The Belief That – Left Wing” by MM Yu for “I/Lands.”
A photograph shown at "I/Lands."
A photograph shown at “I/Lands.”
"In The Belief That - Remnants" by MM Yu for "I/Lands."

Rebellion and Signs of Life

Others, however, provide a feeling of rebellion from the norms that tend to be missing from many people’s lives. One photograph from Billy shows a trio of women hiding in the mud. Another photograph, credited to Romy, shows a group of indigenous people in the midst of a tug-of-war contest in a rushing stream. 

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"Punnuk Festival" by Romy for "I/Lands" by FotomotoPH.
“Punnuk Festival” by Romy for “I/Lands” by FotomotoPH.
"Taong Putik. Bibiclat, Nueva Ecija" by Enrique.
Billy's "Bulating: Mud and Vine People of Boac, Marinduque."
"The Gentle People that Live by The Sea 03" by Hersley Casero for "I/Lands."
“The Gentle People that Live by The Sea 03” by Hersley Casero for “I/Lands.”
Ken Guanzon's "Action and Reaction."

In the same vein, Hersley Casero captures the recklessness of youth as he photographs a group of children jumping into the water from a boardwalk. All these highlight the broadness of experiences that happen around the Philippines. I/Land attempts to capture that to show to a larger audience that would typically never have exposure to such images in the first place. 

“I think [this] is the unique point of FotoMoto,” Frondoso said. “I don’t know of any other art show that really looks around the whole Philippines and tries to decentralize art from Metro Manila or decentralize photography from Metro Manila.”

Paul Quiambao's work at "I/Lands."
Two images shown at "I/Lands."
Two images shown at “I/Lands.”
An image of a fisherman.
Jayb Paule's "Hiling" for "I/Lands."
Jayb Paule’s “Hiling” for “I/Lands.”

Photography as an Art Tool

A photograph shown at "I/Lands."
A work shown at "I/Lands" by FotomotoPH at the Ayala Museum.
A work shown at “I/Lands” by FotomotoPH at the Ayala Museum.
Jethro's "Water World" for "I/Lands" by FotomotoPH.
Jethro’s “Water World” for “I/Lands” by FotomotoPH.
Direk Kyle's "Innocence."

Even what some would call the more typical photographs have a flair of the fantastic in them. The moments where city life is captured either finds a quiet sense of peace in the midst of spectacle, or allows one to dive right into the rush.

"Bago mag hapuan" by Christopher Salvador at "I/Land."
“Bago mag hapuan” by Christopher Salvador at “I/Land.”

Christopher Salvador photographs a city street at sunset, smoke coming out of a street food stall, and it finds a haunting note to the normalcy of city life. Another photograph by a different photographer shows a group of commuters rushing eagerly into a bus, their bodies blurring in the scramble for seats. 

One of the images shown at "I/Land" by FotomotoPH at the Ayala Museum.

Can All Tools Become Art?

I/Lands showcases how photography can be used beyond a tool for documenting. Like how art can represent the world without the worry of being a perfect facsimile, photography allows for unique interpretations of reality that are grounded without being tethered to slavish devotion. It reminds us that art can come from any medium, that it is in the hands of the artist to distinguish from the norms.  

A viewer appreciating some of the photographs.
A viewer appreciating some of the photographs.

“Ideally, one of Fotomoto’s main goals is to help promote photography not only as an art form but as a mode of representation and expression,” Villafranca said. 

“Parang [it] helps us highlight that photography is an actual discipline; hindi siya how the majority knows of photography na, you know, you have a phone camera and then [just shoot]. There are different facets to it, but originally, it’s still an art form, it’s a discipline, it’s a method that people use and has been using for quite some time already.”

I/Lands will be shown for free at the Ayala Museum until February 23.

Photos by Elle Yap.

Related reading: Romancing the Lens: Architecture through the eyes of a travel photographer

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