Advertisement
Advertisement
Art + Design

The Visionary Design of Piraso Inc.

February 14, 2025
|
By 
Chad Rialp

Joseph Gonzalez Rastrullo is transforming contemporary interiors with his bold and innovative approach to design. As Principal Designer of Piraso Inc., he seamlessly merges artistry with function, crafting pieces that transcend utility and become sculptural expressions. His work is a dialogue between heritage and modernity, deeply rooted in Filipino culture while embracing global influences.

Rastrullo’s design philosophy is shaped by his time in Italy, where he immersed himself in the traditions of fine craftsmanship. Bringing this expertise back to the Philippines, he co-founded Piraso Inc. with Brainard Hao, Luis Angelo Sevilla, Eizelle Yee, and Agnes Boncodin. Together, they create meticulously crafted pieces that elevate spaces and push the boundaries of design.

Honoring Tradition

Among the brand’s notable creations is the Banaue Wall Lighting, which pays homage to the iconic Banaue Rice Terraces. Layered metal panels echo the rhythmic contours of the terraces, capturing the essence of landscape and human ingenuity. This sculptural lighting piece makes for an eye-catching installation. It is an interpretation of history, where traditional craftsmanship meets contemporary aesthetics. It transforms light into an evocative element, casting shadows that mimic the natural undulations of the terraces.

Advertisement
The Visionary Design of Piraso Inc. Nova Lamp.

With the Nova Lamp, Rastrullo challenges conventional lighting design. Its geometric composition and avant-garde materiality redefine form and function. More than a source of illumination, it is a conversation piece—an interplay of balance and tension that captivates the eye. This dynamic approach to lighting reflects Piraso’s commitment to pushing the limits of what is possible in interior design.

The Dewars Mini Bar reimagines portable furniture as an art form. Inspired by the dodecahedron, its metal wire structure morphs into a striking, faceted silhouette. This piece is a testament to Rastrullo’s exploration of structure and fluidity—an object that is both sculptural and functional. It elevates the experience of entertaining, making a statement in any interior setting.

A Wedding as an Immersive Design Experience

The Visionary Design of Piraso Inc.

Rastrullo’s design sensibilities extend beyond interiors. His wedding to his wife Hannah was a masterclass in experiential design, transforming the Radisson Hotel’s ballroom in Cebu into a celestial landscape inspired by the northern lights. Suspended lighting installations captured the fluid motion of the aurora borealis, immersing guests in an ethereal environment. Every element, from table settings to ambient lighting, was meticulously curated to evoke wonder. This project showcased his ability to create deeply personal yet universally compelling spaces.

Advertisement
The Visionary Design of Piraso Inc.

Collaborating with renowned stylist Hans Berdejo, event coordinator Snoogie Reynes-Mata, and lighting designer Karl Lyle Echiverri, Rastrullo orchestrated an event where emotion and design coalesced seamlessly. The stunning documentation by photographer Mico Gonzales and videographers StudioKing and Mad Cap Production immortalized this visionary celebration.

Piraso Inc.: A Collective Vision

The Visionary Design of Piraso Inc.

Piraso Inc. thrives on collaboration. While Rastrullo’s artistic direction defines the brand, the synergy between its partners—Hao, Sevilla, Yee, and Boncodin—ensures a holistic approach to design. Hao’s precision in detailing, Sevilla’s strategic oversight, Yee’s curatorial expertise, and Boncodin’s project management skills create a dynamic balance that drives Piraso’s success.

Through Piraso, Rastrullo and his team are shaping a new narrative for Philippine interior design. Their work embodies a thoughtful synthesis of innovation and heritage, where cultural identity is seamlessly integrated into contemporary forms. As Piraso continues to grow, it reaffirms its place at the forefront of design—creating timeless pieces that inspire and evolve the way we experience spaces.

Advertisement

Joseph Gonzalez Rastrullo is more than a designer; he is a storyteller who crafts immersive environments and transformative objects. Through his work, he invites us to see design not just as an aesthetic pursuit, but as a profound expression of identity, culture, and vision.

Photos courtesy of Piraso Inc.

Read more: Anik-Anik at Home: Add Flavor to Your Spaces with Charming Little Knickknacks

The Philippine Pavilion Wins Silver Medal Design at Expo 2025 Osaka.

The Philippine Pavilion Wins Silver Medal Design at Expo 2025 Osaka

In a landmark achievement for Filipino design on the world stage, the Philippine Pavilion at Expo 2025 Osaka has secured the Silver Award for Exhibition Design from the Bureau International des Expositions. The victory is more than a mere accolade; it is a powerful validation of a bold design approach: the seamless integration of heritage […]

Curating Timeless Homes: IDr Wilan Dayrit and the Art of Living Well

With an understated yet pragmatic approach, IDr Wilan Dayrit transforms residences into sanctuaries—spaces that are comfortable, relaxed, and timeless. Two of his recent projects exemplify this philosophy, each tailored to the lifestyle and personality of a discerning homeowner, yet united by Dayrit’s careful curation and the craftsmanship of the furniture pieces and elements he selects […]

Advertisement
How ENDO's SYNCA Architectural Lighting Syncs with Life Itself.

Protected: How ENDO’s SYNCA Architectural Lighting Syncs with Life Itself

There is no excerpt because this is a protected post.

An image featuring the Art House's merchandise of Nena Saguil, and some of her works.

‘SALINLAHI’ Showcases Never-Before Seen Works of Nena Saguil

Arranged by the Art House in collaboration with the Nena Saguil estate, SALINLAHI: Connecting the Dots featured the artist’s paintings from the decades where she was actively working between the 1950s until her death in 1994. “We wanted to highlight Nena’s Saguil’s resonance across generations,” Carlo Pineda, founder of Art House, said. “In a way, […]

The New Premium: Why Experience Now Defines Philippine Luxury Residences.

Protected: The New Premium: Why Experience Now Defines Philippine Luxury Residences

There is no excerpt because this is a protected post.

Architecting Ambiance: Larawan Ink and the Power of Invisible Design.

Architecting Ambiance: Larawan Ink and the Power of Invisible Design

The genius of a well-designed space is often invisible, yet its presence is deeply felt. It’s there in the warmth of light that encourages you to linger, the balance of texture and materials, and in the intuitive layout that guides you effortlessly through the room.  This translation of an idea into a tangible, atmospheric reality […]

Download this month's BLUPRINT magazine digital copy from:
Subscribe via [email protected]

To provide a customized ad experience, we need to know if you are of legal age in your region.

By making a selection, you agree to our Terms & Conditions.