Artist Patrick de Veyra has always been obsessed with the idea of images and appropriation. As recently as last year, he curated two exhibits for Faculty Projects which tackle the idea of how we deal and define the images we use today. Storm in a Teacup, his most recent exhibition at West Gallery, circles around […]
The Visionary Design of Piraso Inc.
Joseph Gonzalez Rastrullo is transforming contemporary interiors with his bold and innovative approach to design. As Principal Designer of Piraso Inc., he seamlessly merges artistry with function, crafting pieces that transcend utility and become sculptural expressions. His work is a dialogue between heritage and modernity, deeply rooted in Filipino culture while embracing global influences.
Rastrullo’s design philosophy is shaped by his time in Italy, where he immersed himself in the traditions of fine craftsmanship. Bringing this expertise back to the Philippines, he co-founded Piraso Inc. with Brainard Hao, Luis Angelo Sevilla, Eizelle Yee, and Agnes Boncodin. Together, they create meticulously crafted pieces that elevate spaces and push the boundaries of design.
Honoring Tradition
Among the brand’s notable creations is the Banaue Wall Lighting, which pays homage to the iconic Banaue Rice Terraces. Layered metal panels echo the rhythmic contours of the terraces, capturing the essence of landscape and human ingenuity. This sculptural lighting piece makes for an eye-catching installation. It is an interpretation of history, where traditional craftsmanship meets contemporary aesthetics. It transforms light into an evocative element, casting shadows that mimic the natural undulations of the terraces.
With the Nova Lamp, Rastrullo challenges conventional lighting design. Its geometric composition and avant-garde materiality redefine form and function. More than a source of illumination, it is a conversation piece—an interplay of balance and tension that captivates the eye. This dynamic approach to lighting reflects Piraso’s commitment to pushing the limits of what is possible in interior design.
The Dewars Mini Bar reimagines portable furniture as an art form. Inspired by the dodecahedron, its metal wire structure morphs into a striking, faceted silhouette. This piece is a testament to Rastrullo’s exploration of structure and fluidity—an object that is both sculptural and functional. It elevates the experience of entertaining, making a statement in any interior setting.
A Wedding as an Immersive Design Experience
Rastrullo’s design sensibilities extend beyond interiors. His wedding to his wife Hannah was a masterclass in experiential design, transforming the Radisson Hotel’s ballroom in Cebu into a celestial landscape inspired by the northern lights. Suspended lighting installations captured the fluid motion of the aurora borealis, immersing guests in an ethereal environment. Every element, from table settings to ambient lighting, was meticulously curated to evoke wonder. This project showcased his ability to create deeply personal yet universally compelling spaces.
Collaborating with renowned stylist Hans Berdejo, event coordinator Snoogie Reynes-Mata, and lighting designer Karl Lyle Echiverri, Rastrullo orchestrated an event where emotion and design coalesced seamlessly. The stunning documentation by photographer Mico Gonzales and videographers StudioKing and Mad Cap Production immortalized this visionary celebration.
Piraso Inc.: A Collective Vision
Piraso Inc. thrives on collaboration. While Rastrullo’s artistic direction defines the brand, the synergy between its partners—Hao, Sevilla, Yee, and Boncodin—ensures a holistic approach to design. Hao’s precision in detailing, Sevilla’s strategic oversight, Yee’s curatorial expertise, and Boncodin’s project management skills create a dynamic balance that drives Piraso’s success.
Through Piraso, Rastrullo and his team are shaping a new narrative for Philippine interior design. Their work embodies a thoughtful synthesis of innovation and heritage, where cultural identity is seamlessly integrated into contemporary forms. As Piraso continues to grow, it reaffirms its place at the forefront of design—creating timeless pieces that inspire and evolve the way we experience spaces.
Joseph Gonzalez Rastrullo is more than a designer; he is a storyteller who crafts immersive environments and transformative objects. Through his work, he invites us to see design not just as an aesthetic pursuit, but as a profound expression of identity, culture, and vision.
Photos courtesy of Piraso Inc.
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Kärcher, the German multinational company known for their cleaning machines, debuted the newest part of their 2025 Cultural Initiative as they partnered with the Intramuros Administration to clean up the walls of Fort Santiago. A “restorative cleaning effort” done to celebrate the company’s 90th anniversary, Kärcher’s team focused on cleaning up the wall facade and […]
To celebrate the 45th anniversary of Primex Printers, Chief Marketing Officer Mariel Ching and Creative Director Gio Prado put together The Infinite Dot. The exhibit functions as a showcase of the capabilities of modern-day fine art printing, giving audiences a taste of the flexibility of the form to different ideas. The exhibit’s name comes from […]
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Seeing the spectrum of human emotions as fragile is a concept as old as time. The way emotions break and mold itself to our environment is the subject of a lot of art. What Ciane Xavier does with Breaking to Mend, however, is to capture these emotions in porcelain, literalizing the conceptual framework interplaying with […]
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