In a move that reaffirms its commitment to innovation and design excellence, INAX, the iconic Japanese brand known for pioneering sanitaryware and artistic ceramic tiles, proudly launched its newest shower toilet: SARAS. This intelligent bathroom solution seamlessly blends the brand’s century-long legacy of craftsmanship with modern technology, offering an elevated bathroom experience that embodies comfort, cleanliness, and the Japanese spirit of hospitality.
The launch of SARAS was celebrated at an exclusive event held at the Kuysen Design and Experience Center in Makati City. It marked not just the arrival of SARAS in the Philippine market, but also the deepening partnership between INAX and Kuysen, a premier distributor of luxury home furniture and fixtures in the country. The event gathered notable personalities, including LIXIL Japan’s global sales development executive Tomohiko Ukita, who remarked, “As Japan modernized, so did the needs of its people. We listen, adapt, and create products that reflect their evolving needs — products that elevate daily life while honoring our rich heritage.”
This philosophy is fully realized in SARAS. Its functional and stylish low-profile form brings elegance to any bathroom, with advanced mechanics smartly organized in a discreet compartment adjacent to the toilet lid. The result is a sleek, minimalist profile that effortlessly complements a wide range of interior styles.
Crafted from high-quality ceramics, SARAS features a seamless, full-skirted bowl that reflects INAX’s rich history in ceramic artistry. Its naturally white, silky-smooth texture, accentuated by a lustrous glaze, is visually striking, remarkably durable, and easy to clean — ensuring both beauty and practicality for years to come.
Further enhancing its design is the signature tension curve of the lid, inspired by the surface tension of water. This elegant detail gently reflects light, subtly elevating the overall bathroom environment.
Beyond aesthetics, SARAS is engineered for wellness and hygiene. Equipped with Plasmacluster technology, it periodically releases positive and negative ions inside the bowl when the lid is closed, disinfecting airborne and surface bacteria and keeping the bowl and its attachments hygienic. Combined with the comfort and convenience of a full suite of intelligent toilet functions, SARAS ensures that every visit to the bathroom becomes a refreshing and rejuvenating experience.
As INAX celebrates over a century of innovation — from creating tiles for Frank Lloyd Wright’s Imperial Hotel to developing Japan’s first domestically produced shower toilet — SARAS represents the brand’s ongoing mission to help people Live Well. By bringing this cutting-edge product to the Philippines, INAX and Kuysen continue to redefine modern living spaces, making them more comfortable, elegant, and attuned to the needs of today’s discerning homeowners.
Visit the Inax website to learn more about the SARAS shower toilet, or follow them on Facebook and Instagram.
Images courtesy of LIXIL Philippines.
Read more: The Latest Bathroom Trends You Need to Know for a Modern Makeover
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