Advertisement
Advertisement
Art + Design

The Visionary Design of Piraso Inc.

February 14, 2025
|
By 
Chad Rialp

Recommended Video

Tap to Unmute
Unmute
0:00
0:00 / 0:00
0:00

Joseph Gonzalez Rastrullo is transforming contemporary interiors with his bold and innovative approach to design. As Principal Designer of Piraso Inc., he seamlessly merges artistry with function, crafting pieces that transcend utility and become sculptural expressions. His work is a dialogue between heritage and modernity, deeply rooted in Filipino culture while embracing global influences.

Rastrullo’s design philosophy is shaped by his time in Italy, where he immersed himself in the traditions of fine craftsmanship. Bringing this expertise back to the Philippines, he co-founded Piraso Inc. with Brainard Hao, Luis Angelo Sevilla, Eizelle Yee, and Agnes Boncodin. Together, they create meticulously crafted pieces that elevate spaces and push the boundaries of design.

Honoring Tradition

Among the brand’s notable creations is the Banaue Wall Lighting, which pays homage to the iconic Banaue Rice Terraces. Layered metal panels echo the rhythmic contours of the terraces, capturing the essence of landscape and human ingenuity. This sculptural lighting piece makes for an eye-catching installation. It is an interpretation of history, where traditional craftsmanship meets contemporary aesthetics. It transforms light into an evocative element, casting shadows that mimic the natural undulations of the terraces.

The Visionary Design of Piraso Inc. Nova Lamp.

With the Nova Lamp, Rastrullo challenges conventional lighting design. Its geometric composition and avant-garde materiality redefine form and function. More than a source of illumination, it is a conversation piece—an interplay of balance and tension that captivates the eye. This dynamic approach to lighting reflects Piraso’s commitment to pushing the limits of what is possible in interior design.

Advertisement

The Dewars Mini Bar reimagines portable furniture as an art form. Inspired by the dodecahedron, its metal wire structure morphs into a striking, faceted silhouette. This piece is a testament to Rastrullo’s exploration of structure and fluidity—an object that is both sculptural and functional. It elevates the experience of entertaining, making a statement in any interior setting.

A Wedding as an Immersive Design Experience

The Visionary Design of Piraso Inc.

Rastrullo’s design sensibilities extend beyond interiors. His wedding to his wife Hannah was a masterclass in experiential design, transforming the Radisson Hotel’s ballroom in Cebu into a celestial landscape inspired by the northern lights. Suspended lighting installations captured the fluid motion of the aurora borealis, immersing guests in an ethereal environment. Every element, from table settings to ambient lighting, was meticulously curated to evoke wonder. This project showcased his ability to create deeply personal yet universally compelling spaces.

The Visionary Design of Piraso Inc.

Collaborating with renowned stylist Hans Berdejo, event coordinator Snoogie Reynes-Mata, and lighting designer Karl Lyle Echiverri, Rastrullo orchestrated an event where emotion and design coalesced seamlessly. The stunning documentation by photographer Mico Gonzales and videographers StudioKing and Mad Cap Production immortalized this visionary celebration.

Advertisement

Piraso Inc.: A Collective Vision

The Visionary Design of Piraso Inc.

Piraso Inc. thrives on collaboration. While Rastrullo’s artistic direction defines the brand, the synergy between its partners—Hao, Sevilla, Yee, and Boncodin—ensures a holistic approach to design. Hao’s precision in detailing, Sevilla’s strategic oversight, Yee’s curatorial expertise, and Boncodin’s project management skills create a dynamic balance that drives Piraso’s success.

Through Piraso, Rastrullo and his team are shaping a new narrative for Philippine interior design. Their work embodies a thoughtful synthesis of innovation and heritage, where cultural identity is seamlessly integrated into contemporary forms. As Piraso continues to grow, it reaffirms its place at the forefront of design—creating timeless pieces that inspire and evolve the way we experience spaces.

Joseph Gonzalez Rastrullo is more than a designer; he is a storyteller who crafts immersive environments and transformative objects. Through his work, he invites us to see design not just as an aesthetic pursuit, but as a profound expression of identity, culture, and vision.

Advertisement

Photos courtesy of Piraso Inc.

Read more: Anik-Anik at Home: Add Flavor to Your Spaces with Charming Little Knickknacks

Frequently Asked Questions

Joseph Rastrullo, Principal Designer of Piraso Inc., creates a new design language by integrating cultural identity into contemporary sculptural forms. A prime example is the Banaue Wall Lighting, which uses layered metal panels to mimic the rhythmic contours of the Banaue Rice Terraces. This approach ensures that traditional Filipino landscapes and craftsmanship are not just preserved but reinterpreted as avant-garde, functional art pieces for modern interiors.

Advertisement

Piraso Inc. treats lighting as a dynamic “conversation piece” rather than a mere utility. Designs like the Nova Lamp utilize geometric compositions and avant-garde materiality to explore the interplay of balance and tension. By focusing on how light casts shadows and interacts with space, Rastrullo transforms these objects into immersive installations that push the boundaries of traditional interior lighting.

The Dewars Mini Bar is a study in the intersection of geometry and portable furniture, featuring a faceted silhouette inspired by the dodecahedron. Rastrullo utilizes a metal wire structure to explore the relationship between structure and fluidity, turning a functional bar into a striking sculptural object. This piece reflects the brand’s commitment to elevating everyday activities—like entertaining—into a high-design experience.

Rastrullo applies his signature “experiential design” to large-scale events, such as his own celestial-themed wedding in Cebu. By using suspended lighting to mimic the aurora borealis, he transforms physical spaces into immersive landscapes that evoke specific emotions. This project demonstrates that the same meticulous curation used for furniture—balancing ambient lighting, table settings, and form—can be scaled to create universally compelling environments.

Advertisement

While Rastrullo provide the artistic direction, Piraso Inc. operates as a collective where different expertise ensures a holistic design process. The team balances Rastrullo’s vision with precision detailing from co-founder Brainard Hao, strategic oversight from Luis Angelo Sevilla, curatorial input from Eizelle Yee, and project management from Agnes Boncodin. This synergy allows the brand to successfully manage complex narratives that blend innovation with heritage.

Abstract metal sculptures on white pedestals arranged in an industrial gallery setting.

Anton V. Quisumbing Returns to Sculpture with at Yuchengco Museum

Pasulong by Anton V. Quisumbing explores loss, longing, and repair. Two years in the making, Quisumbing pieced together the remains of bronze propellers from boats damaged in the aftermath of Typhoon Odette in 2021.  Curated by Miguel Rosales and designed by Caramel Creative Consultancy, the exhibition consists of twenty-nine compositions. The works suggest that moving […]

SoFA Design Institute Partners with IE University to Expand Opportunities for Filipino Design Students

SoFA Design Institute Partners with IE University to Expand Opportunities for Filipino Design Students

SoFA Design Institute has established itself as one of the Philippines’ leading centers for creative education. It is dedicated to equipping students with the skills, perspective, and confidence needed to succeed in design both locally and internationally. Last March 11, this vision was brought into sharper focus through the launch of SoFA’s academic partnership with […]

Advertisement
Ortigas Land Launches Costa Calatagan, An All-Villa Resort & Residential Property

Why Design-Led Resi-Resort Living Is Redefining the Second Home

Second homes have shifted from occasional escapes to extensions of everyday life. Increasingly, they are expected to offer the same level of comfort and clarity as a primary residence—while remaining within reach. In this context, a new type of development is emerging: the design-led resi-resort. In Calatagan, Batangas, Costa Calatagan introduces Ortigas Land’s first coastal […]

Two construction workers in yellow high-visibility vests kneel and inspect a concrete slab on a building site, with heavy machinery in the background.

The Future of Automation: How Magis X is Transforming Philippine Construction with Robotics

Based on an August 2025 report from Research and Markets, the Philippine construction industry is facing a severe labor deficit driven by a widening skills gap. This leaves many projects vulnerable to human error, delays, and coordination challenges. In a country struggling with the slow adoption of advanced technology and a shortage of skilled labor, […]

Filipino Designer Bianca Carague, Technospoonism, Milan Design Week 2026

Technospoonism: Bianca Carague Reimagines Kamayan as Avant-Garde Dining at Milan Design Week 2026

In a platform that aims to overturn hierarchies and reimagine societies, a Filipina designer secures a spot at Milan Design Week. This proves that Kamayan, the traditional Filipino practice of communal eating by hand, can be recoded into a futuristic ritual. Every Milan Design Week, BASE Milano becomes a ground for eccentric ideas, transforming into […]

Advertisement
Cafés in Katipunan, third spaces, NoDoze

3 Cafés in Katipunan Redefining the Third Space

Cafés are a prominent feature in the social lives of Filipinos. In Katipunan, they are found on almost every corner. Beyond the mall, the café is one of the most dominant forms of a third place in the Philippines. In Metro Manila, where green spaces and public libraries are sparse, and in-between, cafés have to […]

Download this month's BLUPRINT magazine digital copy from:
Subscribe via [email protected]

To provide a customized ad experience, we need to know if you are of legal age in your region.

By making a selection, you agree to our Terms & Conditions.