“Buildings only become architectureArchitectureThe art and science of designing and constructing buildings, structures, and spaces that are functional, safe, and aesthetically pleasing. It encompasses the planning, design, materials, and techniques used to createGo to Architecture Glossary when they are shared,” said William Ti Jr., founder of the Anthology Festival and WTA Architecture and Design Studio, […]
Iconic Fusion: Heart Evangelista Joins Genteel Home as New Ambassador
Genteel Home, a prominent manufacturer of bespoke furniture in the Philippines, is embarking on a mission to elevate the country’s home furnishing industry while shining a spotlight on the remarkable talent and innovation of Filipino craftsmen. In pursuit of this goal, they have forged a partnership with Heart Evangelista, a renowned international fashion icon.
On March 14, 2024, Genteel Home‘s Founder Katrina Blanca de Leon, proudly unveiled Evangelista as the brand’s newest ambassador. For de Leon, Evangelista symbolizes the brand’s growth and evolution. “With Heart on board, we’re experiencing a blossoming like never before,” she remarked. She emphasized that Heart embodies Genteel Home’s core values – passion, pride in Filipino heritage, and a commitment to leaving a mark on the world.
Heart Evangelista’s journey to becoming Genteel Home’s ambassador is one of mutual admiration and shared vision. “I’ve always been drawn to the exceptional craftsmanship of Genteel Home’s pieces,” Heart shared. “Their dedication to quality and elegance resonates with my own ethos, and I’m thrilled to be part of their journey.”
Amplifying Filipino Craftsmanship to International Market
Looking toward the future, Genteel Home aims to expand its presence in international markets, showcasing the Philippines’ abundant talent in home furnishings. Heart Evangelista’s global recognition, not only for her fashion acumen but also her influence on social media, positions her perfectly as a representative for Genteel Home’s global aspirations. “Heart’s collaboration with Genteel Home signals our readiness to shine on the international stage,” Katrina emphasized.
Heart Evangelista, celebrated for her global presence in the realms of fashion and beauty, lauded the international quality of Genteel Home’s pieces, stating, “Genteel Home is on par with international furniture standards. It’s important to showcase what we have to offer to the world.” She highlighted the significance of recognizing Filipino craftsmanship on a global scale.
Genteel Home’s journey commenced in 2013 when de Leon embarked on a special commission that ignited her passion for furniture design. Since then, the brand has remained dedicated to crafting pieces that inspire beauty and creativity in every home. “We believe that furniture is not just functional; it’s an expression of one’s identity and style,” de Leon explained.
In addition to aesthetics, the brand prioritizes sustainability and community engagement. Through investments in a Mahogany farm, they not only ensure a sustainable supply of materials but also contribute to environmental conservation and provide livelihood opportunities for local communities. “Sustainability is at the heart of everything we do,” Katrina affirmed.
For Genteel Home, each piece of furniture is crafted with love and purpose. Their collaboration with Heart Evangelista represents a shared commitment to excellence, sustainability, and Filipino craftsmanship, setting the stage for an exciting future. “We’re excited to see where this partnership takes us,” Katrina concluded, “but one thing is certain – with Heart by our side, the possibilities are endless.”
Related Read: Transcending Spaces: Katrina de Leon Shares the Harmonious Integration of Energy and Design at La Zarene
Photos by the author
“Thailand has claimed urban creativity and livability. Singapore has institutional design leadership. Indonesia is emerging as a design hub. Vietnam is moving into design innovation. And the Philippines? Its position is not weak. It is simply unclaimed.” For IDr. Cecil Ravelas, National President of the Philippine Institute of Interior Designers (PIID), the challenge is not […]
From Brutalism to Contemporary Modernism The Ayala Museum designed by the firm of Leandro V. Locsin Partners (LVLP) sits at the corner of Makati Avenue and Dela Rosa Street in Legaspi Village, Makati. This is actually the second museum of the same name in the area. The original, which was designed by National artist for […]
The Ramon Magsaysay Center as a Modernist Landmark Driving down Roxas boulevard from Rizal Park, what will catch your eye is the most elegant modernist structure in the country, the Ramon Magsaysay Center. Most established Filipino architects put it in their top ten lists of favorite buildings. It was designed by Alfredo J. Luz, who […]
A Filipino Interpretation of Modernist Architecture Unlike the rest of Makati today, the northern end of Paseo de Roxas in Makati is anchored by a low complex rather than a tall skyscraper. This is the elegant Asian Institute of Management, designed by architect Gabriel Formoso and completed in 1971. In my opinion, the building is […]
Large-format porcelain is no longer limited to conventional floor and wall applications. Advances in scale, finish, and fabrication have expanded its role across architectureArchitectureThe art and science of designing and constructing buildings, structures, and spaces that are functional, safe, and aesthetically pleasing. It encompasses the planning, design, materials, and techniques used to createGo to Architecture […]
Read the issues.
Collect the volumes.
Recommended Video
Tap to Unmute
Unmute
0:00
0:00