In the heart of Midtown Cebu lies White Brick Studio, a creative hub where visual professionals gather to collaborate and elevate design standards across Visayas and Mindanao. Midtown, more known as a vibrant entertainment district, owes much of its growing network of creative spaces mainly to Mango Square Mall where White Brick is located, Atúa […]
THINKK Studio Showcases Innovative Upcycling at EMERGE SDW 2024
THINKK Studio, founded by Decha Archjananun and Ploypan Theerachai, has been making waves in contemporary design by blending industrial processes with sustainability, creating a unique space in both local and international markets. Based in Bangkok, the studio focuses on experimental product design, incorporating a variety of materials—often including waste—into functional objects. This year, as part of its third participation in the EMERGE exhibit at FIND Singapore Design Week curated by Suzy Anetta, THINKK Studio unveils a new collection that continues to blend craftsmanship with environmentally conscious materials.
THINKK’s Journey and Philosophy
THINKK Studio was founded on the desire to explore beyond traditional design boundaries. What sets them apart is their approach as a research and development studio rather than a typical brand. This allows for greater experimentation in their projects, resulting in pieces that are not only aesthetically pleasing but also practical.
Initially, THINKK focused on designing for manufacturers but has since shifted toward smaller-scale production. By collaborating with local artisans, the studio explores how traditional craftsmanship can merge with modern industrial techniques. A hallmark of their work is the focus on sustainability, particularly the use of waste materials in design. Their upcoming collection for Singapore Design Week highlights overlooked materials from Thailand’s food industry, turning them into objects of beauty and functionality.
For THINKK, sustainability isn’t limited to the use of eco-friendly materials; it’s about creating products with long life cycles. By transforming waste into something valuable, THINKK challenges the conventional approach to design and consumption. Their designs, often characterized by organic forms, reflect the seamless blend of sustainability with function.
Innovative Material Use and Process
THINKK Studio’s innovation lies in its use of unconventional materials. Over the years, the team has experimented extensively with waste products, and their latest collection at Singapore Design Week will feature objects made from a mixture of food industry waste and cement. This unique combination tackles waste issues while producing visually striking and durable pieces.
The studio’s creative process is integral to its design. Using casting techniques, THINKK creates free-form shapes, allowing for flexibility and uniqueness in each piece. This method results in furniture and small objects like side tables and trays that are modern yet feel deeply connected to natural forms.
These pieces are not mere prototypes; they are functional, everyday objects. THINKK Studio aims to demonstrate that sustainable materials can be viable for mass production and desirable for consumers. Their playful design philosophy ensures that each object is both practical and innovative, showing that sustainability and style can coexist.
Global Recognition with Local Roots
THINKK Studio has gained international attention through participation in prestigious design fairs like Milan Design Week. However, their global presence is also a platform to highlight the potential of Thai craftsmanship and materials. At this year’s Singapore Design Week, THINKK continues to shine a light on Thailand’s sustainable design capabilities.
By using waste materials from Thailand’s food industry, THINKK addresses environmental concerns while showcasing the beauty and versatility of these materials. Their participation in global events brings attention to local craftsmanship and the possibilities of environmentally friendly design on the international stage.
Sustainability as Luxury
THINKK Studio champions the idea that sustainability is the new luxury. Today’s consumers are increasingly aware of the environmental impact of their purchases, and there’s a growing demand for design that is not only aesthetically pleasing but also responsible. THINKK’s approach to design—crafting objects from waste—embodies this philosophy, offering luxury through thoughtful, sustainable practices.
Through their participation in Singapore Design Week, THINKK hopes to inspire a shift toward more responsible design. Their work demonstrates that innovation and sustainability can coexist, setting an example for the future of luxury design.
As THINKK Studio continues to explore new materials and processes, their commitment to sustainability, creativity, and local craftsmanship remains at the core of their work. Their pieces reflect a future where design can be both beautiful and responsible, pushing the boundaries of what sustainable luxury can be.
Photos courtesy of THINKK Studio
Read more: Apiwat Chitapanya: Merging Artistry and Function in Traditional Craft
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