Louis Vuitton ushers in 2025 with a heartfelt celebration of Japan. Through immersive events at the World Expo in Osaka, exhibitions and fresh publications, the House salutes a century-old bond built on curiosity, craftsmanship and shared dreams of travel.
From April 13 to October 13, the French Pavilion at World Expo Osaka Kansai comes alive. Shohei Shigematsu of OMA shaped an installation around Rodin’s The Cathedral and 85 wardrobe trunks. Each trunk opens a window on Louis Vuitton’s atelier secrets, underscored by an original IRCAM soundtrack that captures workshop hums and rhythms. Beyond lies the “trunk sphere,” where Daito Manabe’s video and a bespoke soundscape wrap visitors in a dreamlike journey between past and future.
Between July 15 and September 17, the Nakanoshima Museum of Art hosts “Visionary Journeys.” Curator Florence Müller assembles heritage pieces with high-profile loans from Guimet and Quai Branly. Shohei Shigematsu designs a space where artisans’ tools stand beside personal stories. Among its treasures, the original Monogram canvas—rediscovered in Paris archives—glimmers in near-pristine condition. Together, these objects trace Louis Vuitton’s path from its roots to tomorrow’s innovations.
Paris first fell for Japan’s art in the 1870s. Around the same time, Japanese envoys discovered Louis Vuitton’s elegant trunks. In 1896, the Monogram canvas emerged, its patterns echoing Japanese family emblems. By 1921, Gaston-Louis Vuitton turned his Champs-Élysées window into a tribute garden for Crown Prince Hirohito. Fast-forward to 1978, and Louis Vuitton had rooted itself in Tokyo and Osaka. A sleek Ginza boutique soon followed. Since then, visionaries like Rei Kawakubo, Yayoi Kusama and Takashi Murakami have woven new threads into this ongoing dialogue. This year, Murakami’s beloved collection blooms anew at Osaka’s Café V and at Sugalabo V, the House’s first café and restaurant helmed by chef Yosuke Suga.
Louis Vuitton Editions unveils two new volumes celebrating Osaka’s spirit. Fashion Eye Osaka by Jean-Vincent Simonet immerses readers in vibrant urban reveries. The Osaka City Guide maps nearly 200 top spots, from tucked-away gems to time-honored eateries, with insights by critic François Simon and Osaka native Verdy. Both books invite exploration, echoing Louis Vuitton’s enduring passion for discovery.
Through a rich tapestry of exhibitions, creative collaborations, and thoughtfully crafted publications, Louis Vuitton’s 2025 tribute to Japan reveals a relationship rooted in mutual respect, artistic exchange, and a shared pursuit of excellence. From the immersive experience at the French Pavilion to the museum showcase in Osaka and the intimate details captured in its latest books, the House continues to honor its deep connection with Japan—not just by looking back, but by reimagining what’s next. This season stands as both a celebration of heritage and a bold step into the future of cultural storytelling.
Images courtesy of Louis Vuitton.
Read more: Atelier Oï Crafts Stories Through Objet Nomades by Louis Vuitton
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