News

Heritage in Bloom: Louis Vuitton’s Ode to Japan

April 30, 2025
|
By 
Chad Rialp

Louis Vuitton ushers in 2025 with a heartfelt celebration of Japan. Through immersive events at the World Expo in Osaka, exhibitions and fresh publications, the House salutes a century-old bond built on curiosity, craftsmanship and shared dreams of travel.

Louis Vuitton’s Ode to Japan Osaka World Expo.
Louis Vuitton’s Ode to Japan Osaka World Expo.
Louis Vuitton’s Ode to Japan Osaka World Expo.

A Living Showcase at World Expo Osaka

From April 13 to October 13, the French Pavilion at World Expo Osaka Kansai comes alive. Shohei Shigematsu of OMA shaped an installation around Rodin’s The Cathedral and 85 wardrobe trunks. Each trunk opens a window on Louis Vuitton’s atelier secrets, underscored by an original IRCAM soundtrack that captures workshop hums and rhythms. Beyond lies the “trunk sphere,” where Daito Manabe’s video and a bespoke soundscape wrap visitors in a dreamlike journey between past and future.

“Visionary Journeys” in Osaka

Between July 15 and September 17, the Nakanoshima Museum of Art hosts “Visionary Journeys.” Curator Florence Müller assembles heritage pieces with high-profile loans from Guimet and Quai Branly. Shohei Shigematsu designs a space where artisans’ tools stand beside personal stories. Among its treasures, the original Monogram canvas—rediscovered in Paris archives—glimmers in near-pristine condition. Together, these objects trace Louis Vuitton’s path from its roots to tomorrow’s innovations.

A Storied Connection

Paris first fell for Japan’s art in the 1870s. Around the same time, Japanese envoys discovered Louis Vuitton’s elegant trunks. In 1896, the Monogram canvas emerged, its patterns echoing Japanese family emblems. By 1921, Gaston-Louis Vuitton turned his Champs-Élysées window into a tribute garden for Crown Prince Hirohito. Fast-forward to 1978, and Louis Vuitton had rooted itself in Tokyo and Osaka. A sleek Ginza boutique soon followed. Since then, visionaries like Rei Kawakubo, Yayoi Kusama and Takashi Murakami have woven new threads into this ongoing dialogue. This year, Murakami’s beloved collection blooms anew at Osaka’s Café V and at Sugalabo V, the House’s first café and restaurant helmed by chef Yosuke Suga.

Guides to the City

Louis Vuitton Editions unveils two new volumes celebrating Osaka’s spirit. Fashion Eye Osaka by Jean-Vincent Simonet immerses readers in vibrant urban reveries. The Osaka City Guide maps nearly 200 top spots, from tucked-away gems to time-honored eateries, with insights by critic François Simon and Osaka native Verdy. Both books invite exploration, echoing Louis Vuitton’s enduring passion for discovery.

Through a rich tapestry of exhibitions, creative collaborations, and thoughtfully crafted publications, Louis Vuitton’s 2025 tribute to Japan reveals a relationship rooted in mutual respect, artistic exchange, and a shared pursuit of excellence. From the immersive experience at the French Pavilion to the museum showcase in Osaka and the intimate details captured in its latest books, the House continues to honor its deep connection with Japan—not just by looking back, but by reimagining what’s next. This season stands as both a celebration of heritage and a bold step into the future of cultural storytelling.

Images courtesy of Louis Vuitton.

Read more: Atelier Oï Crafts Stories Through Objet Nomades by Louis Vuitton

"Brut Hooks" from LAMANA for "No Boundaries by NewFolk."

‘No Boundaries by NewFolk’ Showcases Emerging Designers in the Country

In 2015 at Singapore Design Week, designer Gabriel Lichauco inaugurated the NewFolk brand that worked to explicitly showcase the emerging talents of the Philippine art scene. Ten years later, with No Boundaries by NewFolk, Lichauco yet again features the upcoming crop of innovative designers seeking to change the product design world today.  Shown at Space […]

BluPrint Celebrates 25 Years with "Design Conversations".

BluPrint Celebrates 25 Years with “Design Conversations”

“In the world of architecture, every structure is an invitation for a conversation.” This guiding principle is exquisitely captured in BluPrint’s highly anticipated new book, “Design Conversations,” slated for release this month. This special publication commemorates a quarter-century of BluPrint’s dedication to architectural excellence, insightful dialogue, and the profound appreciation of the built environment, offering […]

5 Unique Cafe Interior Designs in the Philippines to Inspire Your Next Hangout.

5 Unique Cafe Interior Designs in the Philippines to Inspire Your Next Hangout

A vital part of the growing post-pandemic coffee culture in the Philippines are the inventive spaces where it is shaped and shared. Beyond merely offering distinct brews, cafes now serve as the new social and workspace hubs. This shift in the Filipino’s coffee lifestyle paved the way for visionary designers to bring a creative and […]

The Rustan's Designers' Circle 2025 Unveils a New Epoch of Filipino Interior Design.

The Rustan’s Designers’ Circle 2025 Unveils a New Epoch of Filipino Interior Design

In the dialogue between space and inhabitant, the home transcends mere shelter to become a profound articulation of lifestyle, aspiration, and aesthetic sensibility. Recognizing this intimate nexus, Rustan’s Designers’ Circle 2025 emerges as a significant curatorial endeavor, this year fortified by a landmark partnership with the Philippine Institute of Interior Designers (PIID). This collaboration not […]

The Philippine Pavilion at Osaka World Expo 2025.

Osaka World Expo Philippine Pavilion: What the First 100,000 Visitors Know That You Don’t

May 3 marked a milestone: the Philippine Pavilion welcomed its 100,000th visitor. That number’s not just a crowd—it’s a chorus of color, connection, care, and kilig that reveal how a space becomes an experience. You won’t find TV crews outside anymore. The dancers don’t flinch when tourists trail them with phones. And the duyan benches—those […]

Some of the products showcased by Caro Wilson for their exhibit.

Caro Wilson Celebrates Seven Years with New Leon Gallery Exhibit

Caro Wilson, the hand-crafted jewelry and accessories brand created by Filipino-American designer Mark Wilson, celebrates their seventh anniversary this year. Wilson marked the occasion with an exhibit at Leon Gallery that showcases some of the company’s newest offerings.  Wilson draws inspiration from the indigenous cultures of the Cordillera and the craftsmanship of Baguio artisans. Guided […]

Download this month's BLUPRINT magazine digital copy from:
Subscribe via [email protected]